- Build on your offline experience, and gradually bring your mkt activites to an online digital audience. Ensuring there is a smooth integration between the two. - Partner with social media platforms and small influencers, as these can be the easiest/entry-level channels to develop your digital expertise. - Track your progress and upskill yourself, and soon enough you'll see the "digital" component will take over the "traditional" part.

1. Upskill in Digital Marketing: Take online courses in SEO, social media, content marketing, and analytics tools like Google Analytics. 2. Build a Digital Portfolio: Work on personal projects, volunteer, or freelance to showcase your digital marketing skills. 3. Leverage Transferable Skills: Highlight your expertise in campaign planning, audience understanding, and storytelling from traditional marketing. 4. Network Strategically: Connect with digital marketers on LinkedIn or attend industry events to learn and uncover job opportunities. 5. Target Hybrid Roles: Apply for roles combining traditional and digital marketing to ease the transition.

Pivoting from traditional to digital marketing starts with upskilling. Take online courses in SEO, social media, analytics, and content marketing from platforms like Coursera or HubSpot. Showcase your transferable skills, such as strategic thinking, storytelling, and campaign management, in your resume and interviews. Build a portfolio by running digital campaigns for personal projects or volunteering for small businesses. Stay updated on trends by following industry blogs and joining webinars. Leverage platforms like LinkedIn to network with digital marketers. By combining learning, practice, and connections, you can successfully make the shift and thrive in a digital role.