1. Understand Company Values: Research the organization's mission, vision, and core principles to gain clarity. 2. Assess Your Personal Brand: Identify your strengths, values, and unique attributes that align with the company's ethos. 3. Highlight Shared Values: Emphasize common goals and principles in your communication, both internally and externally. 4. Adapt While Staying Authentic: Align with the company culture without compromising your core identity. 5. Seek Feedback: Engage mentors or colleagues to ensure your personal brand resonates with the organization's values. 6. Be Consistent: Reflect the alignment through your actions, work, and interactions daily.

One thing I have found helpful is to create a Career Action Plan. I followed a two pronged approach Reflect and Align 1. Reflect : This step will helped me better understand my accomplishments, strengths and values 2. Align: I focused on the values and skills I’ve already identified and then aligned with the company value and implemented them through stretch assignments. For example, I realized that I like to dream big and make that dream a reality. As a result, I got involved in a project where i could have a larger vision and completely dedicated myself to implement it. As a result, I received Dream Big, Get Things done and Have fun awards recently which is one of the core value of my org.

To align my personal brand with company values, I focus on understanding the core principles and weaving them into my daily work. I make sure my actions, decisions, and communication reflect these values, staying true to myself. This authenticity creates a powerful connection between my brand and the company culture, driving success together.

Alignment of your brand with your company can, at times, be challenging and requires that you be intentional and clear with your communication: - Understand the company’s mission: Deeply familiarize yourself with its core values, culture, and goals and reflect on shared values. Focus on areas where your professional views align with the company’s principles. - Be authentic: Showcase how your unique skills and experiences contribute to the company’s vision without compromising your individuality. - Engage in company initiatives: Participate in programs or projects that reflect shared priorities. - Communicate consistently: Use platforms like LinkedIn to share insights that bridge your personal brand with the company’s objectives.

- Start seeing things from a different perspective. See this as an opportunity to "fit in" into the new environment, without compromising too much your core value. - Stretch yourself into consistently put the values into practice, in your daily behavior. Take this as an exercise into making yourself more broad-minded, flexible, and cross-cultural - Review and evaluate: if you feel thriving into the new culture, that's great - keep going. If not, then you need to evaluate on how to change something.