In the context of business architecture, you can prepare in two ways: 1. Make sure that strategic business capabilities are included in your capability model, such as Strategic Planning Management, Market Development etc. These capabilities specifically look for market shifts. 2. Make sure that business stakeholders are fully committed to business capabilities and business capability models are up-to-date, enabling the capability models to rapidly change while reflecting the current needs of the business.

Adaptability is key—analyse current trends, but don’t stop there. Build flexibility into your strategy so you’re ready for unexpected shifts. Align your core strengths with future demands and keep innovation at the centre of your approach. Staying agile is your best preparation.

In today’s rapidly evolving market, flexibility is crucial to staying competitive. By embedding KPIs into your strategy, you create a way to track not only immediate performance but also long-term innovation growth. Assessing disruptive trends and understanding key performance indicators (KPIs) that align with your innovation goals is essential. By asking the right questions, such as how many external startups you’ve partnered with or how many proof-of-concept projects you’ve conducted, you ensure agility in adapting to market shifts. Focus on these KPIs to anticipate and pivot, ensuring your business remains resilient.

Trend Monitoring: Regularly analyze market trends, customer preferences, and emerging technologies to stay informed. Competitive Intelligence: Keep an eye on competitors and potential disruptors in your industry to anticipate shifts. Encourage Creativity: Create an environment where employees feel empowered to share ideas and experiment with new approaches. Invest in R&D: Allocate resources for research and development to explore innovative solutions and stay ahead of the curve. Diversification: Explore new revenue streams or markets to reduce dependency on a single source of income. Scalable Operations: Design processes and systems that can easily scale up or down based on demand fluctuations.

The answer to this is making your business early ready for the upcoming trends and the opportunities. More importantly I feel that the team members should be adaptable and quick learner so wherever the market shift is taking place your team is so strong that they are well acquainted with what's going on or coming on their plate. Your team should be open for challenges. If team members are reserved whatever you do would not lead to a sustainable business. Whatever you are doing or planning today will help you overcome whatever challenges is coming on your way. So the first thing I will be doing is to train my team early and make them future ready.