"Creativity builds visibility." When I launched a product on a shoestring budget for my boutique, these strategies worked: Utilize Social Media: Using Instagram Stories, I showcased behind-the-scenes moments, asking followers to share. Collaborate Locally: Partnering with nearby businesses for a giveaway brought in shared traffic. Pop-up Event: A small in store launch with specially created discounts for the day got people excited and brought them in. Engage Customers: Ask loyal customers to use your product and leave genuine reviews online.

Launching a new product on a tight budget requires creativity and leveraging local resources. Start by promoting through social media with engaging posts, live demonstrations, and collaborations with local influencers who resonate with your boutique\u2019s audience. Host a launch event or pop-up shop to attract foot traffic and offer exclusive discounts to attendees. Use word-of-mouth marketing by encouraging loyal customers to share their experiences in exchange for small perks. Partner with nearby businesses for cross-promotions to expand your reach. Utilize local groups, forums, and community events to spread the word. With a strategic, community-focused approach, you can maximize impact without overspending.

Invite your most loyal customers to an after-hours “Sneak Peek” party, complete with polaroids and a signature cocktail cleverly named after your new product. Commission a local street artist to paint a small, eye-catching mural outside, turning heads and sparking curious conversations. Offer “Golden Ticket” flyers to a few local influencers to give them that feeling of secret exclusivity. With a dash of genuine warmth and a pinch of unexpected delight, you’ll have the whole neighborhood whispering about your boutique’s newest gem.

One way that I have built audience relates to automatic posting. I work on the weekend to roll out posts daily. This was the biggest change as then I did not hang out and look and count views and shares -- my podcasts (I have two) grew exponentially when I automated the shares. I agree with massive social media sharing, and the next thing I recommend is vertical video content. TikTok took so much market share that all the other social media companies are jumping in and sharing vertical video with gusto - and relatively cheaply or free!

Unless you're starting a brand new business, there should be no worry about budget when you're launching a new product. Your new product should be something your audience has been eagerly waiting for you to create release. If they're not, you shouldn't have even entertained the product idea in the first place.

Here is a thought: Talk with your local television channel and invite them to come by, show them your unique boutique, and invite the public to come by to visit. Maybe offer coffee and donuts to visitors on the weekend... Anyway, that is my 2 cents worth and might be worth a try

Undertake research using Google and LinkedIN to highlight all local businesses in a 3 miles radius and invite them to an event or coffee with you. Make it personal and keep it simple in your approach. Use chat GPT for further ideas and research. If you have £5 per day then use Facebook ads to make the invites more targeted. Use your phone in cinematic mode and record content to post so people know who they are dealing with

I don’t have a only one answer. It will depend on the category of product, the industry and the size of city… and other more things

Exciting News! 🎉 We’ve just launched [Product Name], designed to [quick value proposition, e.g., bring style and versatility to your wardrobe.". It’s been a journey fueled by passion and our commitment to [specific value, e.g., “sustainable, high-quality fashion"]. 👉 Check it out here: [Link or Call-to-Action] Thank you for supporting [Your Boutique Name]! ❤️ #NewProduct #SustainableFashion #ShopLocal

Engaging in social media about the new product with an event promoting the latest product allows you to have new customers try the product and take home samples. Have you ever passed up a free sampling at a grocery store, for instance? Me, never. I always took the bait. Discounted prices help. With past events, we would have a bonfire outside to attract passersby with musicians, food, and drink making it a festive event.