Keeping Donor Outreach Personal with New Tech: Integrating new technology into donor outreach is vital, but personal connection matters. Here’s how I do it: 1. Personalized Communication ↳Address donors by name and reference their past contributions. 2. Tailored Content ↳Share stories and updates that align with their interests. 3. Engage Through Multiple Channels ↳Use emails, social media, and texts, but prioritize personal calls for key donors. 4. Feedback Opportunities ↳Regularly ask for feedback to understand their preferences. 5. Celebrate Milestones ↳Acknowledge birthdays and anniversaries with personalized messages. By blending tech with a personal touch, we strengthen donor relationships!

We're using tools to streamline our outreach, but we still make it a point to personalize our messages based on donor interests and past interactions. A quick note here and there, or even a shoutout for their support, goes a long way.

When integrating new tech into donor outreach, keeping it personal means combining automation with genuine connection. Use data insights to tailor messages based on donor interests and past contributions, making each interaction relevant and meaningful. Personalize communication by addressing donors by name and sharing updates on projects they’ve supported. Consider adding video messages or personal notes from leadership to reinforce appreciation. By blending tech with a human touch, you can enhance efficiency without losing the warmth and sincerity that build lasting donor relationships.