The value of conflicting feedback lies in enhancing your understanding of how different clients perceive your solution. Rather than seeing conflict as purely divergent opinions, view it as a signal of varied market segments or differing needs. Conflict often reflects distinct customer intentions, not just differing perspectives. By analyzing feedback through the lens of customer intent, you can uncover deeper insights into what each segment aims to achieve. Conflict fades when you understand intentions, enabling you to map feedback meaningfully and align it with customers’ goals, ultimately improving your product’s relevance.

Has any innovative product NOT had conflicting feedback? It should be expected and managed to move quickly in the right direction. Some thoughts: 1) Be clear on your target market. Not just the industries, companies, regions, etc. but also the roles involved in decisions and satisfaction. 2) People buy products, companies don't. Value analysis must include a prioritization of who's value drivers you're comparing. A plant operator will have a different value pyramid than a technician. A parent very different than a teenage child, etc. Solid analysis involves ruthless prioritization. This doesn't mean endless research, but getting insight as time and resources allow, including building in feedback cycles into your development effort.

The conflict is a key measure of any successful product, where the PM has the chance to understand their core users, test their assumptions, and use expert input to refine, not define. Core user insights tell what my user actually needs, A/B testing highlights what works, and expert opinions refine the decisions. It's about making decisions based on reality, not just with the gut feeling.

When feedback is conflicting, I focus on gathering a broad range of insights—from customers, competitors, and industry trends. I look for patterns in what people like and dislike, then weigh that against actual performance data (sales, engagement, etc.). I also conduct direct user testing to see how they truly interact with the product. By balancing qualitative and quantitative feedback, I can identify the product’s true value and make informed adjustments.

Some strategies to help you navigate this challenge: 1. Segment feedback by user demographics and psychographics to identify patterns. 2. Implement usage analytics to track how customers actually interact with your product. 3. Conduct in-depth interviews with a diverse sample of users to uncover underlying needs. 4. Use conjoint analysis to quantify the relative importance of different product features. 5. Analyze customer support data to identify common pain points and areas for improvement. 6. Monitor social media sentiment to gauge broader market perceptions. 7. Experiment with different pricing models to assess price sensitivity. Remember, the goal is to synthesize diverse feedback into actionable insights.

Every product has different value; while customer base is the biggest number as DAU, signups, etc., for some products it could be as plain as revenue generation. Analysing the feedback is crucial before making any decision and taking any actions. Going back to Product vision may also help to double check if a deviation has been encountered during the course of development.

In a conflict feedback case you need to move on and focus on 3 thing: First, identify and understand you target market, simply by asking your self simple question, why we are building such a product or service. Second, touch back with users on how was their experience with the product, was it easy to use and useful. What is the challenges that they are facing. Third, is get analysis that can help to look at the KPIs of the product or service. KPIs are very very important to determine the status of you investment in the product, by giving the direction whether its from user prospective or marketing.

Feedback is good because it makes you pause and evaluate, which is very important. When you receive conflicting feedback, some good and some not as good, it's very important to speak to your customers. While SMEs feedback is important, its the people who are going to purchase what you are selling that are the most important.