𝗥𝗲𝘀𝗶𝘀𝘁𝗮𝗻𝗰𝗲 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲 𝗼𝗳𝘁𝗲𝗻 𝘀𝘁𝗲𝗺𝘀 𝗳𝗿𝗼𝗺 𝗳𝗲𝗮𝗿 𝗼𝗳 𝗳𝗮𝗶𝗹𝘂𝗿𝗲 𝗼𝗿 𝘁𝗵𝗲 𝘂𝗻𝗸𝗻𝗼𝘄𝗻. - In digital marketing, I've faced pushback on new ad formats countless times. - To overcome this, I rely on 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: showing 𝗰𝗹𝗲𝗮𝗿 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 or 𝗔/𝗕 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 to prove potential ROI. - Next, I collaborate with stakeholders to align formats with business goals, ensuring their concerns are addressed. ~~> 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗯𝗿𝗶𝗱𝗴𝗲 𝗳𝗲𝗮𝗿 𝘄𝗶𝘁𝗵 𝗳𝗮𝗰𝘁𝘀 𝗮𝗻𝗱 𝗶𝗻𝘃𝗼𝗹𝘃𝗲 𝘁𝗲𝗮𝗺𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, 𝗯𝗮𝗿𝗿𝗶𝗲𝗿𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀. <~~

As with most things- money talks! Small pilot tests that demonstrate stronger ROI or ROAS is key. In lieu of that NPS or positive customer feedback can also work very effectively

Overcoming resistance to new ad formats requires clear communication and education. Start by presenting data and case studies that demonstrate the effectiveness of the new formats. Highlight potential benefits like increased engagement or improved ROI. Provide training sessions to build confidence and competence within the team. Encourage a culture of experimentation by starting with small-scale tests to showcase results. Involve stakeholders in the decision-making process to gain buy-in. By addressing concerns with evidence and fostering an open-minded environment, you can ease the transition to innovative ad formats.

To overcome resistance to new ad formats, focus on collaboration and empowerment: - Present relatable examples: Share successful case studies from competitors or industry leaders to inspire confidence. - Address concerns early: Host Q&A sessions where doubts can be openly discussed and resolved. - Provide hands-on experience: Run a small pilot campaign with the new format to demonstrate its potential. - Celebrate quick wins: Highlight early successes to build momentum and enthusiasm. Resistance fades when the team feels included and sees tangible benefits. Keep communication transparent throughout the process.

Share data-driven insights about the benefits of these new ad formats that may accrue to the organization, such as increased engagement or ROI. Engage the team in small-scale testing of these formats in order to minimize perceived risks and gather practical insight and input. Ensure all stakeholders receive appropriate training on the technical aspects of the format and the benefits. Illustrate successful campaigns from competitors or benchmarks in the industry to build confidence. Discuss openly the concerns and build on a shared approach to embracing innovation.

In a previous role, I introduced programmatic advertising to a hesitant team used to traditional methods. To ease concerns, I held a workshop showcasing its benefits with real examples, like how dynamic retargeting improved conversions by 20%. I launched a small pilot project with willing team members, sharing updates and celebrating early wins, such as a 15% boost in click-through rates in the first week. To build confidence, I provided training, resources, and Q&A sessions. The pilot exceeded expectations, achieving a 30% higher ROI than usual methods. Celebrating this success turned skeptics into advocates, leading to team-wide adoption and improved results.

Educate Teams: Conduct workshops on benefits, trends, and alignment with business goals. Show Proof: Use small tests, performance comparisons, and ROI analysis to demonstrate value. Address Concerns: Listen to feedback, provide solutions, and simplify implementation with resources and support. Involve Stakeholders: Engage teams early, identify champions, and collaborate across departments. Highlight Customers: Show how the formats meet audience preferences and improve engagement. Celebrate Wins: Share successes from test campaigns and reward early adopters. Maintain Communication: Provide updates, gather feedback, and refine the approach.

Facing resistance to new ad formats can be challenging, but overcoming it requires empathy and strategic communication. Here's how to break through: 1. Listen and address concerns: Understand the team's hesitations and offer clear explanations. 2. Provide data-driven insights: Show how these new formats align with performance goals and trends. 3. Run small tests: Suggest pilot projects to demonstrate the value of new formats with minimal risk. 4. Foster a growth mindset: Encourage experimentation and learning, emphasizing innovation over perfection. 5. Celebrate small wins: Acknowledge successes to build confidence and buy-in for future changes.

When facing resistance to new ad formats, I focus on building trust through clear examples. I share simple case studies and results to show how these formats can drive better outcomes. Then, I listen to concerns and offer hands-on training to help the team feel confident. Starting with small-scale tests helps ease doubts and proves the value step by step.

Overcome internal resistance to new ad formats by clearly demonstrating their potential value with data-driven insights and case studies showing successful implementation. Engage key stakeholders in testing, gather feedback, and emphasize how these formats align with current goals and trends to build trust and gain buy-in.