Alignment on roadmap and working progressively on materiality indicators are the only possible pathways yo achieve sustainability goals. Making wins on targets for current year and continuous efforts as per devised roadmap, efforts to involve team for understanding the challenges and working together for embracing changes can bring significant difference.

Understand Concerns: Listen to their reasons for resistance to address specific challenges. Communicate Benefits: Highlight how the initiative aligns with team goals and provides personal or professional advantages. Start Small: Implement easy, low-impact changes to build confidence. Involve the Team: Encourage input and ownership, fostering a sense of contribution. Recognize Efforts: Celebrate successes and acknowledge contributions to sustain motivation. Awareness sessions: will arrange formal and informal awareness sessions and may be through fun game and relate with sustainability. Empathy, clear communication, and small wins can turn resistance into support.

One mistake to avoid is imposing changes without consultation. I have seen that this approach can lead to distrust and disengagement. Instead, encourage dialogue and address their concerns collaboratively.

Convincing team members to embrace sustainable initiatives starts with clear communication about the "why" behind the change, linking sustainability to the organization’s goals and shared values. Highlight the tangible benefits, such as cost savings, innovation opportunities, or enhanced reputation, and back your points with data and success stories. Address concerns openly, listening to their perspectives and providing solutions to potential barriers. Involve the team in shaping the initiatives, giving them a sense of ownership and influence. Celebrate early wins to build momentum and demonstrate progress, showing that sustainability is not just necessary but also achievable and rewarding for everyone involved.

1) Start with the simple and easy actions, don't go for something big and cumbersome; 2) Make it fun (i.e. can you gamify it?); 3) Reinforce the message repeatedly (but kindly) by bringing it up in conversations, asking for a hand in a small part of the initiative, and using passive communication techniques like posters around the workspace.