When presenting new ideas to non-technical stakeholders, the key is to bridge the gap between technical concepts and their priorities. Start by framing your ideas in simple, relatable language, avoiding jargon and using analogies they can connect with. Highlight tangible benefits, focusing on how the proposal aligns with their goals—whether it’s saving time, reducing costs, or improving outcomes. Visual aids like charts, prototypes, or diagrams can make complex ideas more concrete and engaging. Most importantly, listen to their concerns and incorporate their feedback to demonstrate that their perspective is valued, fostering trust and collaboration.

Always good to test your explanation to a non technical specialist, especially if you have been working on the idea/rationale in isolation for an extended period of time.