Sponsorship agreements should be drawn first and occupation of other potential sponsors’activities should be avoided. Design multi-level sponsorships with sequential advantages to eliminate rivalry. Form a committee comprised of sponsors in order to enhance teamwork and to solve problems at the very beginning. Data analytics should be employed to justify outcomes for every sponsor by showing their return on investment. Take into account the one-asset one-sponsor limit operating at any given time with regard to very visible properties. While managing various sponsors do note that building and maintaining fruitful relationships has more value than short term objectives.

Las demandas de partners en una campaña de marketing deportivo hay que identificar los objetivos de cada uno. Busca puntos en común y resalta sus intereses alineados. Ofrecer soluciones que beneficien a todos sin afectar la campaña. Ser claro sobre las limitaciones y busca compromisos. Mantener una comunicación constante para gestionar expectativas y cumplir con sus necesidades.

To manage conflicting sponsor demands, start by discussing each sponsor’s priorities to understand their needs. Identify areas of overlap and propose tailored solutions that align with the campaign’s goals. Offer tiered sponsorship options, allowing flexibility while keeping all sponsors engaged. Transparency is key—show sponsors how collaboration benefits the campaign and maximizes their exposure, positioning the campaign as a partnership where everyone's interests are respected.