Precisamente, los condicionantes, pueden servir como pautas para una gran idea. El no contar con herramientas o presupuestos altos, deben encender la llama del ingenio; muchas veces una gran solución, sólo requiere de tiempo, no tanto de capital. Lo que en España, llamamos "chapuzas" suelen ser soluciones, a veces muy provisionales, para problemas que no tenemos otra manera de afrontar; muchas veces son mejores que una obra de ingeniería.

Meeting high creative expectations on a tight budget requires prioritizing impactful ideas over expensive ones. I’d start by identifying the client’s core objectives and exploring creative approaches that deliver value without extensive costs—such as leveraging digital tools, repurposing existing assets, or focusing on high-ROI channels. Transparent communication about budget constraints can also help set realistic expectations while encouraging the client to invest in key areas that drive results. By maximizing each resource creatively, we can deliver a strong outcome that aligns with their vision and budget.

"Please give me the creative outcome of the century...but I have a limited budget." Classic. However, declining a collaboration is not always an option. A good approach could be to work within clear limits agreed upon in advance with the client, based on the available budget. These limits should be translated into quantifiable terms hat the client can easily understand. For example: - The number of creatives available for the project - The time the creative team can dedicate - The resources and tools that can/can't be used It’s also useful to define in advance the type of outcome that can be expected. The key here is being clear about what will be delivered. A solo piano concert is great, as long as I didn't promise the whole orchestra!

Balancing creative freedom with essential boundaries is key to successful project planning. By providing clear goals and parameters, we empower creativity while ensuring alignment with the overall vision and timelines. It's about fostering innovation within a structured framework.