1️⃣ Identify Stakeholders: Focus on end-users, key team members, and decision-makers impacted by the feature. 2️⃣ Segment Your Audience: Prioritize feedback from your target market and core user groups. 3️⃣ Use Data-Driven Insights: Combine user analytics with surveys to validate qualitative feedback. 4️⃣ Engage Early Adopters: Test with users who can provide actionable and forward-thinking insights. 5️⃣ Avoid Bias: Balance vocal opinions with broader market trends to avoid focusing on niche needs.

As a Retailer & wholesaler who has launched & merchandised 1,000+ products like Tempur-Pedic , Sonicare if you are a PROFESSIONAL MERCHANT with EXPERIENCE you should know what features the Consumer will want & buy. A good Merchant is always doing Competitive Research at Trade Shows & visiting Retail Stores & online to be aware of what is on the market & selling. They are watching the Clearance section to see what FAILED

When developing a new feature, it is most likely that the idea originated from an advisor or what we call a ‘power user’. If this person is not on your advisory board, then that should be considered. In the meantime, set them up to speak with your engineering and/or product development team. From there the proper documentation can be filed to ensure proprietary rights et al are protected and ensuing innovation discussions can follow.

In my experience, engaging directly with users provides unparalleled clarity. While working on a feature for a fintech app, we initially relied on internal assumptions about user needs. However, user interviews revealed completely different pain points. For instance, a key frustration was the lack of real-time notifications, which wasn’t even on our radar. Listening to real users allowed us to pivot and focus on what truly mattered. I strongly feel that user voices should always outweigh internal opinions—after all, they’re the ones using the product.

New features need feedback. But whose voice matters? Listen carefully! 🤔 Target: Identify your ideal user. 🚀 Reach out: Use surveys and interviews. ⏱️ Analyze: Gather diverse perspectives. Key: Listen to the right users. 👍 Empathy: Understand user needs. 🗓️ Feedback: Use feedback to improve. 🎯 Focus: Build what users truly want. Remember: The user is your guide.

Direct Engagement: Engage with target audience to understand their needs and pain points. Data-Driven Validation: Use metrics to validate feedback trends and prioritize changes. Diverse Feedback Panel: Establish a diverse panel to ensure a wide range of perspectives and ideas. Empathetic Listening: Actively listen to feedback, acknowledge concerns, and show genuine care. Collaborative Filtering: Filter feedback through collaborative discussions with the team to ensure actionable insights.

When developing a new product feature, gathering insights and feedback is critical before releasing. Create BETA testing phase with a strong feedback structure that allows engaged feedback from your targeted audience. Ensure these users fall under the personas that you have identified early in the product development cycle to ensure a diverse and prudent sample. Here you'll be able to understand what delights your audience, and what about the new feature creates frictions. Ensure you have a robust product analytics system which will give you quantitative feedback coupled with direct qualitative feedback (surveys, forms, focus groups, etc.) from your targeted users.

I ensure we listen to the right voices by focusing on those who align with our target audience and objectives. Direct engagement with users helps uncover genuine needs, while data-driven metrics validate feedback trends and guide prioritization. Additionally, I rely on a diverse feedback panel to capture a broad range of perspectives, ensuring the feature meets both user expectations and strategic goals.

First, be sure you are targeting the right users (customers, team mates, key project stakeholders). Create a feedback structure to collect their insights about the product (surveys, forms, focus groups, etc.). Analyze the data to get to the bottom of what the user frictions and preferences are. Prioritize them to understand which to address first so that the new feature contains all of the necessary components to make the impact you want. Consider prototyping the full product feature (even in low fidelity) after the first pass. This allows your targeted users to get a full feel of the new feature. Gather feedback after the prototyping, and make changes based on the results. This makes sure your feature aligns with user needs.

1. An in-depth knowledge of your product is a must to add any feature or to understand any feedback. 2. Once you know your product and for what purpose that feature was made you will understand the feedback 3. Aligning the purpose and feedback is the ultimate game