Navigate conflicting opinions on SEM trends by encouraging open discussion and data-driven decision-making. Analyze performance metrics, case studies, and industry benchmarks to evaluate trends' relevance. Propose A/B testing to test new strategies on a small scale. Foster collaboration by aligning decisions with business goals, ensuring the team works toward shared, measurable outcomes.

For me SEM trends would mean the evolving strategies, tools, and practices that marketers use to promote websites and drive traffic through paid advertising on search engines. Examples include shifts in ad formats, targeting capabilities, bidding strategies, or the rise of AI in search algorithms. Three in my mind are A) Encourage SEM specialists to present case studies or examples to illustrate how specific trends impact results B) Run small-scale experiments on disputed strategies to see their real-world performance before scaling up C) Use sessions to create a unified strategy that accommodates valid insights from all viewpoints

Si hay algo que aprendí en Marketing Digital es que no hay desiciones certeras ni precisas para que antena hipótesis alguien siempre tenga la razón. Depende mucho de la hipersegmentacion que permitan las herramientas y plataformas, como también los contextos y cambios de hábitos de consumo de los usuarios. ¿La solución? Probemos ambos caminos en modo AB testing, y veamos los resultados.

When the team is divided, I focus on listening to everyone’s perspective and grounding the discussion in our goals. If we’re still stuck, I suggest testing the idea on a small scale to let the results guide us. The key is making sure everyone feels heard and revisiting the outcome together to learn and grow as a team.

Try to connect trends with historic performance (if possible) and discuss with the team, However, its always good to have a test budget in place and let numbers prove the point.

To navigate conflicting opinions on SEM trends effectively, it's important to foster open communication and collaboration. I would encourage team members to share data-backed insights, consider industry case studies, and evaluate the long-term impact of different trends. Facilitating constructive discussions and aligning on the overall business goals can help the team reach a consensus. Additionally, testing and experimenting with new trends on a smaller scale can provide real-world evidence to support or refine the team's strategy.

It is important to determine what the debate is related to. Different SEMs perform different tasks, so the context is essential.

Lorsque mon équipe est partagée sur la performance d’une campagne, qu’elle soit SEM ou sur un autre levier marketing, je recommande de mettre en place un AB test. Cela permet de confronter les 2 axes et de vérifier la pertinence de l’un par rapport à l’autre, tout en obtenant des données factuelles qui permettront de valider la stratégie la plus rentable.

When opinions clash on SEM trends, it’s important to create a space where everyone feels comfortable sharing their views. Data should be your guide—use analytics and industry reports to back up opinions and steer the conversation. Instead of getting stuck in back-and-forth debates, focus on the bigger picture and how each trend aligns with your team’s goals. Listen actively, acknowledge different perspectives, and then find common ground. Testing and experimentation can also help bridge the gap—sometimes trial and error is the best way to find what works. Finally, keep communication open and flexible as the digital landscape constantly evolves.