Your product narrative clashes with the company's branding. How do you navigate this challenging situation?
When your product narrative doesn't align with the company's branding, it's essential to bridge the gap without compromising either. To realign effectively:
- Assess the discrepancies. Identify specific areas where the product story and brand image diverge.
- Engage in dialogue. Open a conversation with your marketing team to understand the brand's core values.
- Craft a cohesive message. Integrate the brand's ethos into your product narrative to create a unified front.
How do you ensure your product's story reflects your brand's values? Share your strategies.
Your product narrative clashes with the company's branding. How do you navigate this challenging situation?
When your product narrative doesn't align with the company's branding, it's essential to bridge the gap without compromising either. To realign effectively:
- Assess the discrepancies. Identify specific areas where the product story and brand image diverge.
- Engage in dialogue. Open a conversation with your marketing team to understand the brand's core values.
- Craft a cohesive message. Integrate the brand's ethos into your product narrative to create a unified front.
How do you ensure your product's story reflects your brand's values? Share your strategies.
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When a product narrative clashes with company branding, it's crucial to address the misalignment swiftly and strategically. Start by identifying the specific points of divergence between the product story and the brand’s core values. This requires a thorough review of brand guidelines and the product’s unique value proposition. Next, foster collaboration with the marketing, branding, and product teams to gain clarity on brand ethos. Use this insight to reshape the product narrative so it reflects the brand's mission and vision. Create a unified message that emphasizes shared values, ensuring it resonates with the target audience. Consistent communication across all platforms reinforces the brand's credibility for growth and alignment.
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Na verdade a Narrativa ou comumente chamada de "Story Telling" é uma das ferramentas mais fortes no Marketing hoje. O ideal é que esteja sempre alinhada a visão da empresa para com a dos seus produtos inclusive para a empresa se posicionar e ter sua própria identidade no mercado. Quando se fala em um carro europeu com extrema segurança e confiabilidade, automaticamente o consumidor já sabe de qual marca estamos falando, então é ideal que haja um refinamento entre as duas visões para uma construção robusta.
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It’s always tricky when the product narrative doesn’t align with the company’s branding. I suggest revisiting both the brand’s core values and the product’s unique value proposition. The key is finding common ground that complements each other rather than conflicts. Have you explored adjusting the messaging or perhaps repositioning the product to better fit within the existing brand narrative?
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La marque doit être sanctuarisée. Le produit est porté par la marque dans sa communication. Le storytelling doit s'adapter à celui de la marque et non l'inverse. La cohérence est la clé de la communication.
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When there's a clash between the product narrative and the company's branding, I first identify specific areas where the stories diverge. I then have a conversation with the marketing team to understand the brand's core values. Next, I integrate these values into the product narrative, crafting a unified message. This way, the product story reflects the brand's ethos and resonates with the target audience. By ensuring alignment, I can create a coherent and compelling narrative that supports the overall brand strategy while highlighting the product's unique features and benefits.
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Common problem and not impossible or hard to solve. Start by getting your marketing and product teams on the same page. Get these teams to work together to achieve the same goals. Both brand and product are important experiences for customers - misalignment roots from teams working in silos so the easy fix is to get these teams to work together.
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Si vous êtes dans la situation où votre produit ne répond pas complètement aux valeurs de votre marque. Posez-vous les bonnes questions : - Qu'est-ce que j'attends de ce lancement ? - Est-ce qu'il répond à un vrai besoin urgent du marché ? Et si oui, comment le rendre plus en ligne avec les valeurs de la marque ? - Est-ce que je peux agir sur certains leviers Marketing pour réaligner le discours ? - Si le produit est beaucoup trop éloigné : est-ce que cela vaut vraiment le coup de le lancer ou de le garder dans le catalogue ? - Quel impact si on le garde ? - Quel impact si on l'enlève ? Pesez le pour et le contre.
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