First, use watermarks on visual content and embed metadata in digital files. Regularly search for unauthorized use of your material with tools like Google Alerts or reverse image searches. Legal measures such as copyright registration and terms of use notices on your website help establish ownership. You can also issue DMCA takedown notices to infringing sites. Additionally, leverage social platforms’ reporting mechanisms to remove stolen content and always document your original creation process for future proof if needed.

Could you gather evidence of your ownership, including timestamps, drafts, and any published materials that establish your authorship? Please reach out to the party claiming to explain the situation. Often, misunderstandings can be resolved through direct communication. If the issue continues, could you consider issuing a formal cease-and-desist letter outlining your rights and the basis for your claim? You can just familiarize yourself with copyright laws to protect your work effectively. Engaging legal counsel may also be beneficial if the situation escalates. Taking proactive steps defends your rights and reinforces your commitment to creative integrity.

If you are from a jurisdiction where the copyright law provides for voluntary registration, make use of it. Copyright registration guarantees primafacie proof of ownership and the certificate will come in handy when third parties exploit your work without permission. Further, always keep records of your work and use a copyright notice to inform the public of your ownership

In the Creator Economy, protecting your original content goes beyond reactive measures. Along with DMCA takedown notices, consider using digital tools like watermarks or even blockchain for proof of ownership. Proactive community building can also discourage theft—when your audience knows your style and voice, hijacked content is easily recognizable. Leveraging legal avenues, tech solutions, and a solid reputation allows creators to safeguard their work while focusing on growth.