Clarify the marketing team's doubts. Unless the marketing team witnesses and experiences the Agile effectiveness, they will not realize its benefits. - Conduct the pilot phase of the Agile implementation for the marketing team and compare the outcomes and the artifacts with their existing methodology. - Engage them in a gamified version of the Agile training to showcase the benefit of Agile concepts, such as adaptation, transparency, time-boxing, feedback loop, iterative, incremental, etc. - Share the business cases, testimonies, and reports of Agile use cases from other marketing teams. - Present them with the Agile maturity milestones against the return on investment.

To win over a skeptical marketing team on Agile, highlight its flexibility and speed—Agile helps teams adapt quickly, launch campaigns faster, and adjust based on real-time feedback. It also encourages cross-functional collaboration, aligning marketing with sales and product teams to achieve shared goals. Agile’s focus on prioritizing high-value tasks ensures that efforts are directed where they matter most, delivering tangible results faster. Position Agile as a tool that enhances their work, giving them more control, quicker iteration, and better outcomes.