"Custom pricing can build loyalty, but it must be strategic." What works for me: Gauge Long-Term Value: I look at whether the client's growth justifies such a custom rate. If they bring consistent business or referrals, then maybe the adjustment in my rate may be worth it. Set Clear Boundaries: I make clear what is included in the custom pricing and what falls outside this scope. Negotiate Win-Win Terms: I always try to structure custom deals to be mutually beneficial, whether it involves offering volume discounts or bundled services. This keeps the client happy without undercutting the profitability of my business.

Never change your pricing. You can offer a customer 10% off etc as a current customer for a set period / job, but your pricing never changes. Once you put your prices down, you can never bring them up again, doing that will mean losing the customer. Just offer a temporary discount.

When a key client requests custom pricing, I make it a priority to understand their unique needs. Sometimes, the standard rates don’t align with what they’re looking for, and I could be the ideal fit for delivering their vision. I’ll set up a conversation, ask detailed questions, and really listen to understand the full scope of work. I recently handled a project like this for a new client who needed specialized work for a press release and EPK. After our discussion, I followed up with a proposal that outlined what we could accomplish together, clear timelines, and a transparent cost breakdown. Setting expectations from both sides keeps everything on track and mutually beneficial.

Here’s the play: don’t just roll over and say yes. Instead, use this as a chance to strengthen the relationship *and* make it clear you’re not running a discount store. First, frame it like this: “Custom pricing? Sure, we can explore that, but let’s talk about what extra value you’re looking for.” This flips the convo from “I want it cheaper” to “What’s the *actual* need here?” Then, offer them a *package deal* or add-on services instead of straight-up slashing your rates. If they still push, remind them why your standard pricing exists—consistency, quality, and all the good stuff they love you for. Bottom line: you’re flexible, not desperate. Make them feel like they’re getting something special, but don’t devalue your worth.

1. Understand the Client's Needs； 2. Evaluate Your Costs； 3. Consider Value and Benefits； 4. Develop a Custom Pricing Proposal； 5. Negotiate Terms； 6. Document the Agreement； 7. Communicate Internally； 8. Monitor and Review； By taking a thoughtful and strategic approach to custom pricing, you can meet your key client’s needs while ensuring that your business remains profitable. Clear communication, transparency, and a focus on value will help you navigate this request effectively.