To re-establish communication with a silent key client, start with a courteous follow-up email, expressing genuine interest in their well-being and ongoing priorities, rather than pushing your agenda. Use personalized language to remind them of the value of your partnership, highlighting recent successes or tailored solutions awaiting their input. If there's no response, diversify your approach with a brief call or message on LinkedIn. Offer insights or updates that could benefit them, ensuring your outreach feels helpful, not intrusive. Maintain professionalism and patience, showing you're a trusted partner ready when they're comfortable to re-engage.

Send a friendly check-in email: A brief, polite message can remind them of your presence without being pushy. Provide value: Share relevant industry news or insights that might interest them, showing you're invested in their success. Use multiple channels: If email isn't working, try calling or connecting through social media to increase your chances of a response.

When a key client goes silent, I focus on creating a meaningful reason to reconnect by tailoring my outreach to their specific needs or interests. Instead of just checking in, I might send a personalized video message using tools like Loom to humanize the communication or share a customized report on industry trends directly relevant to their business. Additionally, I found that using a CRM analytics to identify any changes in their engagement patterns can help us to craft a message addressing potential pain points or upcoming opportunities. This approach shows initiative, value and a genuine interest in reigniting the partnership.