Your healthcare client is resistant to emotional storytelling. How can you still make the sale?
Some clients are all about the facts. To sway a healthcare client who shuns emotional storytelling, try these strategies:
How do you engage clients who prefer a more analytical approach? Share your strategies.
Your healthcare client is resistant to emotional storytelling. How can you still make the sale?
Some clients are all about the facts. To sway a healthcare client who shuns emotional storytelling, try these strategies:
How do you engage clients who prefer a more analytical approach? Share your strategies.
-
Not all clients should be communicated by emotional storytelling..! Here's when facts and data based results and facts are the key, some clients only need to hear the facts and results that matters for their patients. Be consise with these clients and straight to the point.
-
Candidly, emotional storytelling should only be one tool in your toolkit. The view some in sales have of "customers with bottomless pockets" should be edited to notice when perhaps customers are looking for you to compete on things other than tugging at their heartstrings.
-
One thing I found interesting is showing other customers experiences specially if they had the same problems or environmental conditions of these resistant customers
Rate this article
More relevant reading
-
ResearchHow can you effectively present your product R&D findings to management?
-
Research and Development (R&D)How can R&D professionals showcase their work successfully?
-
Management ConsultingWhat are the most effective ways to communicate an organization's image to stakeholders?
-
WritingHow can you write a proposal that addresses all stakeholders' needs?