Your clients doubt the effectiveness of your copy. How can you prove them wrong with data?
Clients doubting your copy's effectiveness can be challenging, but data can help you demonstrate its value. Use these strategies to present compelling evidence:
What methods have you found useful for proving the effectiveness of your copy?
Your clients doubt the effectiveness of your copy. How can you prove them wrong with data?
Clients doubting your copy's effectiveness can be challenging, but data can help you demonstrate its value. Use these strategies to present compelling evidence:
What methods have you found useful for proving the effectiveness of your copy?
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I’d like to share my perspective on email copy. You might write a killer email, but your client still has doubts and wants proof. Always write two versions of the copy. Set them up, track the metrics, and let the results speak for themselves. Focus on tracking open rates, click rates and conversion rates. Always back your work with data and testimonials.
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- Share performance metrics like click-through rates, conversions, and engagement. - Highlight SEO improvements such as keyword rankings and organic traffic growth. - Provide A/B test results showing the impact of your copy. - Present case studies or testimonials from previous successes. - Use heatmaps or analytics to demonstrate user interaction with your content.
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One of the ways to prove the effecfiveness of your copyist by using social proofs. You get social proves with the results with the previous clients we worked with.
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I’ll gather and present relevant data, such as engagement rates, conversion metrics, and audience feedback, to demonstrate the impact of my copy. I also make sure to align the results with their business goals, showing how the copy is driving the outcomes they care about.
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Okay, so you’ve written a killer piece of copy, but your client’s not convinced. They’re asking, “Is it really working?” Here’s how I like to prove my copy’s worth in a way that makes them go, “Wow!” A/B tests. It’s like creating a friendly competition between two versions of your copy to see which one performs better. Let’s not forget the power of word-of-mouth. I’ll collect testimonials or even screen grabs of positive comments to bring that “real-world” evidence to the table. Another way to prove effectiveness is to track performance before and after the copy goes live. I always make sure to tie results back to what the client cares most about, and when they see their goals being met, they can’t deny the power of good copy.
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Remember how Swiggy's "Hungry Kya?" line wasn't just a tagline, but a 42% conversion booster? That's how you prove copy works - with cold, hard numbers. Here's my plan: 1/ A/B test everything; Split your audience and track which version makes them click 2/ Show conversion rates: How many eyeballs turned into actual customers 3/ Highlight engagement metrics: Comments, shares, time spent reading 4/ Prove ROI: If your copy increased sales by even 10%, that's your mic drop moment Clients (and even your Boss!) love data more than fancy words. So track: - Click-through rates - Conversion percentages - Revenue generated per post Always align results with KPIs to make your case irrefutable.
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To prove your copy’s effectiveness, share metrics like increased click-through rates, conversions, or sales after using your copy. Show before-and-after results or A/B test data comparing performance. Highlight real-world success stories or testimonials from other satisfied clients.
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When words aren’t enough to convince, numbers step in. Track open rates, click-through rates, and conversions to show your copy’s power. A/B test headlines, tweak CTAs, and let the results prove your worth.
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Showcase Metrics that Matter Traffic Growth: Show how the copy has increased website visits, CTR (click-through rate), or impressions. Conversion Rates: Highlight how your copy has driven specific actions, such as sign-ups, purchases, or inquiries. Engagement Data: Use metrics like time on page, bounce rate, and shares to showcase how engaging your content is. A/B Testing Results Conduct A/B tests to directly compare the performance of your copy versus an alternative. Present metrics like improved conversion rates or click-through rates from the winning version. ROI Calculations Demonstrate how the copy has contributed to revenue. For example: If your copy is part of a sales funnel, calculate the revenue generated per lead.
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Show them data-driven proof: share A/B test outcomes, conversion rates, or engagement metrics that highlight success. Walk them through the strategy behind the copy, emphasizing how it aligns with their goals. Invite feedback to refine further and demonstrate your commitment to their vision. It’s not about defending yourself but collaborating to achieve the best results together. Let the data speak, and let your confidence shine!
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