Shifting feedback from a one-way process to a true collaboration. Involve clients in interactive sessions where their input directly shapes outcomes. Regularly update them on how their ideas drive change and nurture the idea of it being more about building partnerships, and not just collecting surveys.

To foster true collaboration in a failing client feedback process: Involve clients: Co-create feedback mechanisms and provide regular updates. Create a safe environment: Emphasize confidentiality and encourage open communication. Make feedback actionable: Clearly communicate how feedback will be used and demonstrate tangible results. Build long-term relationships: Establish regular communication and show appreciation for client input. Continuously improve: Regularly solicit feedback on the process itself and analyze data to identify areas for enhancement.

Here's how to foster true collaboration in your client feedback process: Involve clients early & often: Don't just send surveys. Conduct workshops, interviews, and regular check-ins throughout the project lifecycle. Make feedback actionable: Don't just collect data. Analyze it together with clients, identify root causes, and define clear action plans. Create a safe space: Encourage open and honest communication. Assure clients their feedback is valued, even if critical. Focus on shared goals: Remind clients that feedback is about improving the project, not assigning blame. Celebrate successes: Acknowledge and appreciate the positive impact of client feedback.

To make sure we get feedback from our clients, we have regular meetings to check in with them. We make sure that we take on board the positive comments along with the more constructive feedback - the main thing is that we are always trying to improve.

The most important lesson here is that collaboration is not just about communication; it’s about connection. When clients feel connected to your team—when they see you as partners rather than providers—they are more likely to engage deeply in the feedback process. This connection fosters a sense of ownership over the outcomes, leading to richer insights and more effective solutions.

If your feedback process feels more like a box-checking exercise than a collaboration, it's time to switch things up. Skip the generic updates and dive into specifics. Ask clients pointed questions about what's working and what's not. Use shard tools where they can see progress and weigh in without endless email threads. And most importantly, don't just nod at their input, act on it quickly and visibly. Nothing says "we value your opinion" like showing it in action.