Your client dismisses the importance of accessibility in design. How do you address their needs?
When addressing a client's dismissal of accessibility in design, it's crucial to emphasize its benefits for both users and the business. Here's how to approach the conversation:
How do you handle clients who dismiss accessibility? Share your strategies.
Your client dismisses the importance of accessibility in design. How do you address their needs?
When addressing a client's dismissal of accessibility in design, it's crucial to emphasize its benefits for both users and the business. Here's how to approach the conversation:
How do you handle clients who dismiss accessibility? Share your strategies.
-
Accessibility isn’t just about inclusion; it ensures a wider audience can use your product, boosting reach and revenue. I’d explain with examples—like how subtitles help both the hearing impaired and people watching videos silently. It’s about designing smarter, not just for compliance, but for everyone.
-
To address a client's dismissal of accessibility in design, first educate them on its benefits, such as increased user base and improved user experience. Share examples of successful accessible designs and the legal risks of non-compliance. Emphasize that accessibility enhances overall usability, making the product better for everyone. Demonstrate through data and case studies how accessibility can lead to higher customer satisfaction and loyalty. Offer to integrate accessibility features in a way that doesn't compromise aesthetics or functionality, showing it as a win-win solution.
-
If your client dismisses the importance of accessibility, start by explaining that it’s not just a trend but a necessity. Accessible design helps people with different abilities interact with their product, which leads to a larger audience and more potential customers. You can point out how accessibility aligns with ethical design practices and might even help them comply with regulations. Share examples of successful brands that prioritize accessibility and how it positively impacted their success. Finally, propose actionable steps, such as using accessible color contrasts or adding text descriptions to images, showing that improving accessibility doesn’t have to be overwhelming.
-
I’d say, start by showing them the bigger picture 🤔 Explain how accessibility isn’t just about inclusivity. It’s also about reaching a wider audience and improving the overall user experience. Share examples of brands that gained success by prioritizing accessibility, and highlight the potential risks of ignoring it, like losing users or facing legal challenges. When clients see the value, they’re more likely to get on board 📈
-
To you address their needs is by:- 1. Educate on accessibility benefits ↳ Increased user base and market reach ↳ Improved user experience for all 2. Present legal and ethical considerations ↳ ADA compliance requirements 3. Share success stories and case studies ↳ Showcase improved metrics (e.g., user engagement) 4. Demonstrate practical implementation ↳ Use tools like WebAIM's contrast checker 5. Highlight cost-effectiveness ↳ Integrate accessibility early to reduce future costs 6. Offer a phased approach ↳ Start with high-impact, low-effort changes 7. Conduct an accessibility audit ↳ Use tools like WAVE or aXe for evaluation 8. Provide ongoing support and resources ↳ Recommend accessibility training for the team
-
When a client dismisses accessibility in design, I take the opportunity to educate and empathize. Here’s how I make it work: 👉 Listen First: Understand their concerns—budget, time, or priorities—so I can tailor my response. 👉 Show the Impact: Share stats on how accessibility increases reach, engagement, and brand loyalty. More users = more success. 👉 Propose Cost-Effective Solutions: Suggest simple fixes like color contrast or alt text that don’t require hefty investments. 👉 Highlight Legal & Ethical Benefits: Accessibility isn’t just ethical, it’s a legal requirement, protecting businesses from potential issues. At the end of the day, accessible design benefits everyone—including clients!
-
I’ve encountered this challenge before, and what worked for me was focusing on the broader impact of accessibility. I usually explain how inclusive design improves user experience for everyone, not just those with disabilities. Often, I share examples of how accessible features can actually lead to higher engagement and retention.
-
Emphasize the legal aspects, like the ADA (Americans with Disabilities Act), to show that compliance is essential. then share case studies from other companies that have seen a boost in user engagement and satisfaction by making their designs accessible. Finally, explain how accessibility can broaden their market reach, making the product usable for a wider audience, including people with disabilities.
-
Accessibility isn't just a legal requirement, it's a fundamental design principle. Ignoring accessibility, you limit your product's reach and user experience. Inclusive design ensures your product is usable by a wider audience, including people with disabilities. This can lead to increased user satisfaction, positive brand reputation, and potentially higher sales. Let's discuss how we can incorporate accessibility into your design without compromising on aesthetics or functionality.
Rate this article
More relevant reading
-
Emotional IntelligenceHow can you design with accessibility in mind?
-
DesignHere's how you can create designs that are accessible and inclusive to all users.
-
User Experience DesignHow can you address team members who don't meet accessibility requirements?
-
DesignYou're tasked with balancing accessibility and design. How can you work with developers to achieve both?