Your client demands a risky social media strategy. How will you convince them to follow best practices?
When a client pushes for a risky social media strategy, steer them towards safety with tact. To navigate this challenge:
How might you persuade a client to avoid unnecessary risks in their strategy?
Your client demands a risky social media strategy. How will you convince them to follow best practices?
When a client pushes for a risky social media strategy, steer them towards safety with tact. To navigate this challenge:
How might you persuade a client to avoid unnecessary risks in their strategy?
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When clients push for a risky social media strategy, I aim to reframe the conversation around strategic, data-backed approaches that ensure sustainable impact. First, I acknowledge their enthusiasm for bold moves—this shows I’m listening and open to innovative ideas. Then, I present evidence: case studies, analytics, and examples from similar campaigns, highlighting best practices and how they align with successful outcomes. I also lay out potential risks, such as brand reputation or follower trust, so they understand the stakes. Finally, I propose creative alternatives that retain their vision but adhere to safer, proven practices, achieving their goals without compromising standards.
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Here’s how to guide your client toward a safer strategy: 📌 Show the bigger picture – Use data to highlight proven methods that deliver long-term results, rather than quick wins. 📌 Discuss potential setbacks – Explain the hidden costs of a risky approach, like damage to brand reputation or follower trust. 📌 Provide fresh ideas – Offer innovative strategies that are bold yet aligned with industry standards, so they can achieve their goals without unnecessary risk. Keeping the conversation focused on benefits helps clients see the value in a more strategic approach!
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Perhaps that risky social media strategy is what they need at that time. Find out why they want it. Guide it away from bring over the top.. And be prepared to do your job (get attention) by being edgy… Boring content does not stand out!
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When clients lean toward a risky strategy, my approach is to emphasize data-driven insights to guide them toward success without taking unnecessary chances. I’d start by sharing specific case studies and analytics that highlight the impact of proven methods, so they see the advantages firsthand. Next, I’d outline the possible downsides of their proposal, from brand image concerns to engagement drops, painting a clear picture of potential setbacks. To keep things innovative yet safe, I’d present alternative strategies that creatively fulfill their goals while sticking to reliable practices, ensuring both impact and stability.
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To tackle a risky social media plan, paint best practices as their "power moves." Start by framing these as creative guardrails—not limits—where authenticity thrives without backlash. Share case studies where edgy brands used strategy to spark engagement safely. Propose a “test-and-tweak” phase, launching bold ideas but tracking impact closely to course-correct if needed. Reassure them that best practices protect their brand’s long-term value, keeping them viral for the right reasons. Show it’s not about playing safe; it’s about playing smart.
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The first question here is why is this risky. Show me the risk. Let's do the homework, collate the figures, do some target market testing. Most things are not actually risky if you evaluate the risk properly first. If we are talking legal risk then get a team of lawyers to look at it first.
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Once, one of my clients had demanded me a risk social media strategy, then I told him: I understand your desire for a bold strategy, but let's ensure it's effective. Data-driven decisions are key. We can benchmark successful campaigns and set clear goals. By aligning our efforts and measuring results, we can achieve maximum impact while minimizing risks.
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When clients push for a risky social media strategy, I focus on steering the conversation toward a smart, data-driven approach with lasting impact. I start by acknowledging their enthusiasm—showing I’m open to bold ideas. Then, I share evidence: case studies, analytics, and examples from similar campaigns that show what really works. I also outline potential risks, like brand reputation or audience trust, so they’re clear on the stakes. Finally, I suggest creative alternatives that capture their vision while sticking to proven strategies, balancing innovation with reliability.
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When a client is drawn to a high-risk approach, I find it effective to bring clear data into the conversation. By sharing case studies and analytics, I can show them how proven strategies yield strong results without compromising their brand. I also make it a point to outline the potential downsides of the risky route—like damage to reputation or missed opportunities—while offering safer, creative alternatives that still align with their goals. This way, they see that best practices aren’t limitations but tools that support sustainable success and brand growth.
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In responding to a client’s desire for a risky social media strategy, I would start by acknowledging their vision and the potential benefits. Then, I'd introduce best practices as a way to optimize the impact while mitigating reputational risks. By illustrating examples of brands that faced backlash due to similar risks, I’d explain how our approach can balance boldness with brand integrity. Finally, I’d emphasize that following best practices doesn’t hinder creativity; instead, it elevates the strategy, positioning their brand as innovative yet responsible, ensuring lasting success over fleeting attention.
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