Cuando los influencers de tu marca generan polémica, actúa con rapidez y estrategia. Primero, evalúa la situación y su impacto en la percepción de la marca. Emite un comunicado claro y transparente, destacando los valores de la empresa y desmarcándote de comportamientos no alineados. Conversa con el influencer para entender el contexto y definir los pasos a seguir, incluso considerándola una oportunidad de aprendizaje. Revisa los contratos y políticas para asegurar que representen adecuadamente a tu marca. Finalmente, escucha a tu audiencia y responde sus inquietudes con empatía, mostrando un compromiso real hacia la responsabilidad y la mejora continua.

Here’s a step-by-step approach to manage the fallout: 1. Assess the Situation Thoroughly Gather Facts: Understand the scope and nature of the controversy by reviewing statements, posts, and responses on social media. Identify whether the influencer’s actions directly conflict with the brand’s values. Evaluate Impact on Brand Image: Assess how the controversy could influence your audience’s perception of your brand, and gauge the intensity of the backlash. 2. Issue a Prompt and Transparent Response Acknowledge the Situation Publicly: Quickly release a statement acknowledging the controversy. It should be concise, empathetic, and avoid sounding defensive. Transparency is key.

Handle the aftermath by quickly responding to the dispute with a public statement explaining your brand's beliefs and position. Engage directly with the influencers to better understand their activities and agree on remedial solutions. Use social media monitoring tools to evaluate public reaction and respond to issues quickly. Implement a crisis management plan to limit the damage. To re-establish confidence, ensure that all messages are transparent and accountable. Evaluate and adjust influencer partnerships to avoid future mishaps and protect brand credibility.

To handle influencer controversy: Act swiftly to assess the situation and its impact. Communicate transparently with your audience about your stance. Engage with the influencer privately to understand their perspective. Decide whether to continue or end the partnership based on alignment with your values. Issue a clear, thoughtful statement addressing the controversy. Reaffirm your brand’s core values to regain trust. Monitor audience feedback and respond respectfully. Focus on rebuilding trust through positive actions and messaging. Learn from the incident to refine influencer selection processes. Stay consistent and authentic in your brand’s voice.

Deal with the dispute in a timely and open manner. Recognize issues, explain your brand's position, and, if needed, cut off contact with the influencers in question. Rebuilding trust and reaffirming your brand values require direct communication with your audience.

When your brand's influencers spark social media controversy, you should handle the fallout by immediately and consistently communicating with your audience, assuring them that the influencer's claims do not align with your brand's values and perspectives. While handling these short-term consequences, it's vital to re-evaluate your influencer partnership strategy to ensure that you are not collaborating with those who do not sincerely embody and espouse your brand's values.

Desenvolver e trabalhar uma marca está sempre relacionado à geração de valor, e todas as ações, sem exceção, devem contribuir para que esse valor seja percebido pelas pessoas. Ao enfrentar um problema com influenciadores que representam sua marca, é importante ter clareza sobre a natureza do problema e comunicá-lo a esse influenciador o mais rápido possível, identificando a fonte do incidente e corrigindo-a com urgência. Se necessário, seja transparente com seu público e reconheça o problema, pois, dependendo de sua gravidade, ele pode se transformar em uma crise.

Assess the Situation: Understand the nature and extent of the controversy. Publicly Acknowledge: Address the issue directly and transparently. Communicate Clearly: Issue a statement outlining your brand's stance and actions being taken. Engage Privately: Speak with the influencer privately to understand their perspective and address the issue. Monitor Reactions: Keep track of public response and be ready to adjust your strategy as needed. Learn and Improve: Use the experience to improve future influencer collaborations and crisis management strategies.

Start by assessing the situation: gather all relevant information about the controversy and its potential impact on your brand. Next, issue a clear and thoughtful public statement that addresses the issue without dismissing it, showing empathy and understanding. If necessary, distance your brand from the influencer by clarifying your values and commitment to positive behavior. Engage with your audience directly, answering questions and addressing concerns to rebuild trust. Finally, consider revisiting your influencer partnerships to ensure alignment with your brand values, prioritizing authenticity and transparency in future collaborations.