"Respect tradition, embrace change." I keep core values at the heart of my business; what customers trust us for remains the same. Innovate on a small scale: introduce new products, make adjustments in services based on customer feedback. Social media keeps us plugged into what's current, and email marketing allows us to nurture those relationships in a way that is proven and comfortable. This enables us to merge tradition with new community trends by partnering with local businesses on events, further balancing the old with the new and keeping our library relevant without losing its roots.

Balancing innovation with tradition starts by identifying your core values and what resonates most with your customers. Leverage tradition to maintain trust while integrating innovation to meet evolving market demands. Regularly seek customer feedback to guide updates that complement, rather than replace, your foundational strengths. Experiment with small, low-risk innovations to test market response, ensuring alignment with your brand identity. This approach honors your roots while showcasing adaptability, helping your business stay both relevant and competitive.

O líder de uma pequena empresa deve sempre transitar bem em dois mundos: - Criar condições para que processos maduros possam performar bem. A dica aqui é monitorar a frequência das atividades 80/20 de cada processo. - Ter uma agenda paralela de testes que sejam feitos para que processos atinjam resultados melhores. Eu gosto muito de aplicar o ciclo PDCA nesse sentido.

1. Understand Your Core Values； 2. Engage with Customers； 3. Incorporate Technology Thoughtfully； 4. Foster a Culture of Creativity； 5. Adapt Traditional Offerings； 6. Educate Your Audience； 7. Collaborate with Other Businesses； 8. Monitor Trends and Adapt； By thoughtfully integrating innovation while respecting your business’s traditions, you can create a dynamic approach that keeps your brand relevant and appealing to both loyal and new customers.