To help non-technical stakeholders understand BI insights, start by simplifying the language: >Avoid jargon & use clear, everyday terms. Visualize data with charts, graphs, dashboards that highlight key trends & patterns >**Tell a story: Frame insights within a narrative that connects to their goals & concerns >Use analogies to relate complex concepts to familiar ideas. >Engage interactively: allow stakeholders to explore data through user-friendly tools >Provide context: explain why the insights matter & how they can impact decision-making Lastly, regularly solicit feedback to ensure clarity & relevance **Tip: Enhance data storytelling Piktochart & Datawrapper: Both great tools for designing infographics, posters, & presentations.

I would approach this by focusing on storytelling and using clear, simple visuals. Based on my experience, non-technical stakeholders engage best when insights are framed around their specific concerns, like performance metrics or cost savings. I’d create dashboards that highlight key takeaways at a glance, avoiding jargon and using relatable examples. I’d also offer a brief narrative to connect the data to real-world case studies, ensuring they see the relevance. By making insights actionable and approachable, I’ve found stakeholders not only understand but actively engage with BI insights.

In my opinion there are 2 more approaches which should be added here 1. Knowing the audience - Understanding the role, objectives and pain points, what most matters for them, etc. 2. Relating Insights to real world examples - provide example how similar insights enabled informed decision making.

Understand the Audience 🎯: Identify their goals, pain points, and decision-making needs. Tailor your message to connect BI insights directly to their priorities. Leverage Data Storytelling 📊📖: Craft a compelling narrative. Present data as part of a story—complete with challenges, opportunities, and solutions that align with business objectives. Use Visualizations Effectively 🎨: Present insights with clean, focused visuals (dashboards, charts). Choose formats that emphasize key takeaways, avoiding clutter or information overload. Highlight the "Why It Matters" 💡: Always connect insights to their business impact—how they drive ROI, optimize processes, or mitigate risks.

To ensure non-technical stakeholders grasp BI insights, I focus on the following: Interactive Dashboards: Create user-friendly, dynamic dashboards that allow stakeholders to explore data relevant to their roles without technical expertise. For example, using Tableau or Power BI for tailored views. Scenario-Based Stories: Present insights within real business scenarios. For instance, instead of showing raw sales data, I’d explain, “This 15% increase in Q2 revenue resulted from our targeted email campaigns, driving 20% higher conversions.” Clear KPIs: Present only the most critical KPIs that resonate with stakeholders' priorities, like customer retention rates for the marketing team or cost efficiencies for operations.

When presenting BI insights to non-technical stakeholders, I focus on clarity and relevance. 1. Storytelling with data: I craft a narrative around the insights, showing how they connect to specific business goals and challenges. This makes the data relatable and actionable. 2. Simplified visuals: Instead of complex charts, I use straightforward visuals like bar graphs or KPIs, focusing on key takeaways rather than overwhelming details. 3. Use their language: I avoid jargon and explain metrics in terms they understand, tying everything back to their priorities. 4. Iterative feedback: I actively involve stakeholders, encouraging questions and refining presentations to ensure the insights truly resonate.

Understand Stakeholders Business: Gain a comprehensive understanding of the stakeholders' business operations and goals to provide more relevant and impactful explanations of BI insights. Use Simple Language: Avoid technical jargon. Translate complex metrics and concepts into everyday terms that stakeholders can easily relate to. Visual Storytelling: Present data through visuals like charts, graphs, and dashboards. Use storytelling techniques to explain trends, outcomes, and implications clearly Executive Summaries: Start with high-level summaries, then dive into details as needed. Provide concise reports for stakeholders who prefer quick overviews.