What are some of the current trends and innovations in typography and fonts?

2 Kinetic Typography

Kinetic typography is the art of animating text to create motion, emotion, and expression. It can be used to enhance the impact and engagement of videos, presentations, and web pages. Kinetic typography can also help to convey the tone, mood, and voice of a brand, as well as to highlight the key messages and call to actions. Some of the techniques and tools that can be used to create kinetic typography include Adobe After Effects, CSS animations, and JavaScript libraries.

3 Retro and Vintage Fonts

Retro and vintage fonts are fonts that evoke the style and nostalgia of a certain era or culture. They can be used to create a unique and authentic corporate identity that stands out from the crowd. Retro and vintage fonts can also help to communicate the values, history, and story of a brand, as well as to appeal to a specific target audience. Some of the popular retro and vintage fonts include Art Deco, Script, Grotesque, and Serif.

4 Handwritten and Organic Fonts

Handwritten and organic fonts are fonts that mimic the natural and imperfect shapes and strokes of handwriting or drawing. They can be used to create a personal and human touch for a corporate identity, as they can express the individuality, creativity, and emotion of a brand. Handwritten and organic fonts can also help to establish a connection and trust with the audience, as they can convey a sense of authenticity, warmth, and friendliness. Some of the examples of handwritten and organic fonts include Brush, Calligraphy, Graffiti, and Sketch.

5 Minimalist and Geometric Fonts

Minimalist and geometric fonts are fonts that use simple and clean shapes and lines to create a modern and elegant look. They can be used to create a professional and sophisticated corporate identity, as they can reflect the clarity, efficiency, and quality of a brand. Minimalist and geometric fonts can also help to create a contrast and balance with other design elements, such as colors, images, and icons. Some of the common minimalist and geometric fonts include Sans Serif, Monospace, Futuristic, and Modular.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?