What are the most effective ways to build trust and credibility with your email subscribers?

Es muy importante en una campaña de e-mailing la periodicidad con la cual se mandan los mensajes, ya que el ser muy invasivo hace que el cliente termine odiando la marca más que hacer un vínculo de interés y de afinidad por más que los contenidos sean de valor acorde a sus necesidades y objetivos.

Over time you will crystalize what content gives the most value for your audience - but make sure yo experiment from time to time to keep on moving with the new trends, new approaches, and keep your audience engaged.

If you dish out valuable content, you won't end up in the spam filter. The difference between good and bad is go to the spam filter, or get recommended to others amplifying your reach. Best tips is to look at what the competition is doing. An even better tip is research the same but in another industry that is similar to you can learn of best practices and ideas to bring to your newsletter.

From an implementation perspective, labeling your campaigns on a content calendar with its theme can help you visually identify if you're too focused on one theme versus another. For most brands, you should have at least the three basic themes: product, promotion, content. If you send more frequently or have more themes, you can create new thematic categories - some examples include giveaways, collaborations, educational, social activations, testimonials, publicity, causes, etc. The type of themes or categories depends on what type of campaigns you can send on a regular basis. With most calendar tools, you can color code each theme so it's easy to spot if your are too focused in one theme or the other and need to balance it out.

People will want regularly produced newsletter content but you should always be thinking about added value for the user and not content for the sake of satisfying your content schedule. Adding value is what can lead to affiliate sales and having more people signup to your newsletter.

Don't oversend to the point that people unsubscribe. 1 or 2 times a week should be a maximum, except for the first week when they are getting to know your voice.

One common mistake I've seen email marketers make is actually over-personalization. People can tell when you've gone too deep into your bag of tricks and it comes off feeling spammy. People want to feel like you know them and where they're at in their relationship with your brand, but they don't want to feel like you're tracking their every move. Find a balance of being aware but not stalkerish

Clearly state your intentions, avoid misleading subject lines, and make your opt-in process straightforward. Honesty in your messaging creates a foundation of trust and encourages subscribers to stick around.

Grow together with your audience through feedback - this is one of the best ways to create credibility. They should feel that you are reachable, approachable and you understand them - then they will not skip to get back to you.