What are the most common challenges and pitfalls in exhibition design and how do you overcome them?

1 Define your goals

Before you start designing your exhibition, you need to have a clear vision of what you want to achieve and why. What is the main message or theme of your exhibition? Who is your target audience and what do you want them to learn, feel, or do? How do you measure the success of your exhibition? Having a well-defined goal will help you focus your design and align your team and partners.

2 Plan your space

One of the most important aspects of exhibition design is how you use the available space. You need to consider the size, shape, and layout of the venue, as well as the flow and movement of visitors. How do you divide the space into different zones or sections? How do you create a clear and logical path for visitors to follow? How do you use the walls, floors, ceilings, and corners to enhance your display? How do you ensure accessibility and safety for all visitors?

3 Choose your display

Another key element of exhibition design is how you present your content and objects. You need to select the most suitable display methods and materials, such as showcases, panels, pedestals, labels, or multimedia. How do you arrange your objects to create a coherent and compelling narrative? How do you highlight the most important or interesting features of your objects? How do you provide context and information for your visitors? How do you balance the aesthetic and functional aspects of your display?

6 Evaluate your design

The last step of exhibition design is to evaluate your design and see if it meets your goals and expectations. You need to collect and analyze data and feedback from different sources, such as surveys, interviews, observations, or analytics. How do you measure the impact and effectiveness of your exhibition? How do you identify the strengths and weaknesses of your design? How do you use the results to improve your design or plan for future exhibitions?