What are the most common advertising customer pain points and how do you address them?

In my experience, especially in SME sales, lots of advertisers do not have clear goals themselves. This is why e.g. with display ads they often go for the easiest and most obvious choice: clicks. Though as a brick & mortar shop that has no proper landing page, they should be focusing on a totally different KPI. Hence, step 1 for my often is "developing goals" together with the client. In the example "display ads" they have to understand that the "last click" is not the ultimate metric here but attention, viewability and engagement might be much better suited for them.

One of the most common advertising customer pain points is a lack of transparency regarding campaign performance. Clients often feel unsure about whether their investment is generating a return. To address this, provide clear, regular reporting with actionable insights that focus on key performance indicators (KPIs) and ROI. Another issue is ad fatigue, where repetitive content leads to diminishing returns. Combat this by employing dynamic creative optimization and fresh, engaging ad formats. Lastly, many customers struggle with targeting accuracy—using advanced data analytics and audience segmentation ensures ads reach the right people, improving efficiency and effectiveness.

In broader spectrum of advertising, defining goals with short and long term vision ensures success of any campaign. Which lot of customers lack when it comes to shortlisting the publishers. Deriving strategies with detailed discussion and understanding business goals of the customer business, their target audience, communication methodology and their end goals plays vital role in delivering the anticipated results.

Hacer las preguntas correctas, te dará las respuestas necesarias para crear un plan acorde a lo que tu cliente necesita. Enfocate en escuchar en esas primeras reuniones más que en hablar. Empatizar con tu cliente es el primer paso.

To understand your customer's goals, start by engaging in open conversations to uncover their needs and desires. Utilize surveys and feedback forms to gather insights, and analyze their behaviors to identify trends. Building a relationship through regular communication helps create trust and fosters a deeper understanding of their objectives. Headlines: - Conduct In Depth Customer Interviews - Utilize Surveys and Feedback Tools - Analyze Customer Behavior Data - Foster Ongoing Communication - Align Strategies with Customer Objectives

I found a lot of surprises about the client not having clearity about the or best real goal numbers and scenarios. Interesting results help them asking. Everything seems so obvious, but not.

You also need to understand that person's communication style and personality - are they detail-orientated or big picture? Do they value some social chat, or are they strictly about the business? And what is their situation? Are they so busy they need communications to be brief and straight to the point, or would they appreciate more guidance, explanation and discussion? Effective communication is responsive to the individual's needs and preferences.

Un buen servicio sin comunicación es un invisible. Una buena comunicación sin un buen servicio es un chamuyo. El éxito lo traen el buen servicio + la buena comunicación.

Communicating regularly and clearly with your advertising customers is crucial for addressing their pain points. Establish consistent check ins and updates to ensure they feel informed and valued. Use simple language to explain complex concepts, and be proactive in sharing insights and results. This builds trust and demonstrates your commitment to their success, making it easier to address any concerns they may have. Transparency in communication fosters a collaborative environment, empowering customers to voice their needs and feedback effectively. 1. Understand Their Needs 2. Set Clear Expectations 3. Use Simple Language 4. Be Proactive with Updates 5. Foster Open Feedback

There is nothing worse than an ineffective ad, and often times advertisers are blinded by their creations. Helping advertisers understand what works, and what doesn’t, on your platform will be hugely helpful to them, and usually will lead to more sales for you.

Often times advertisers stuck to single approach, "This works in the past, it will work now". It is imperative to showcase them different approaches and their impact on end goals through testing, that will help them make informative decision. Additionally, giving them broader perspective with reference to current market trends and practices ensures enhanced customer experience, efficient advertising performance and ultimately driving sales.

In addressing common advertising customer pain points, focus on understanding their unique challenges. Begin by actively listening to their needs and gathering feedback. Offer tailored solutions that provide value, such as targeted strategies, clear metrics, and responsive communication. Educate your clients on best practices, ensuring they feel supported throughout the process. By demonstrating a commitment to their success and consistently delivering quality results, you build trust and foster long term partnerships. - Understand customer challenges - Tailor solutions for effectiveness - Educate on best practices - Foster responsive communication - Build trust for long term success

Lo más importante que nadie te dice sobre solicitar testimonios: Hacerlo en el momento correcto. ¿Cuándo es ese momento? Cuando tu cliente está en su pico de felicidad por tu servicio. Ese preciso momento es el que tenés que aprovechar para pedirle un buen testimonio.

In my opinion the best way to get those feedback and testimonials is by the inclusion of the requests as part of the project itself. Small habits added to the chain of sales, communication, clients success, and an "easy apply" for the sharing of them, is key.

Me encontrado una gran cantidad de personas que no leen o solo se guían por las imágenes, por lo que realizar copys con apoyos visuales y resaltando palabras clave me ha ayudado mucho.

When addressing advertising customer pain points, it's essential to ask for feedback and testimonials proactively. Use surveys or direct communication to gather insights on their experiences and satisfaction. Encourage them to share specific challenges they faced and how your solutions helped resolve those issues. This not only provides valuable information for improving your services but also helps build trust with potential customers. Highlighting real experiences can make your offerings more relatable and credible. - Use Surveys for Insights - Engage in Direct Communication - Encourage Detailed Feedback - Showcase Testimonials - Build Trust with Real Experiences

Tus clientes más leales no solo deben tener beneficios (no necesariamente económicos) frente a los demás, sino que también deben tener los incentivos correctos para recomendarte.

Rewarding loyal customers strengthens brand loyalty and relationships. Offer exclusive discounts, personalized offers, or loyalty programs with points for future purchases. Providing early access to new products and engaging through personalized communication makes customers feel valued. Recognizing and rewarding them fosters loyalty and advocacy for your brand. - Exclusive Discounts - Loyalty Programs - Early Access to Products - Personalized Communication - Customer Appreciation Events