What are effective client-finding strategies for freelance event producers?

As a freelance event producer, you know how challenging it can be to find new clients and projects. You have to compete with other professionals, agencies, and platforms that offer similar services. How can you stand out from the crowd and attract more opportunities? Here are some effective client-finding strategies for freelance event producers that you can implement right away.

1 Build your portfolio

One of the best ways to showcase your skills and experience as a freelance event producer is to have a portfolio of your previous work. A portfolio can include photos, videos, testimonials, and case studies of the events you have produced, from planning to execution. You can use your portfolio to pitch potential clients, share on social media, and display on your website or online profile.

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Melody Munday

Customer-Centric Leader | Driving Exceptional Events & Growth | Innovating in Entertainment & Hospitality
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Effective client-finding strategies for freelance event producers include building a strong online presence through a professional website and social media, networking within the industry, leveraging word-of-mouth referrals, attending industry events, offering pro bono services to gain exposure, and utilising freelance platforms and job boards. Tailoring pitches and proposals to showcase your unique skills and results, while maintaining a portfolio and testimonials, will also help attract clients. Stay persistent and proactive in marketing efforts to secure a consistent client base.

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2 Network with your niche

Another key strategy to find new clients is to network with your niche. This means identifying and connecting with the people who are most likely to need your services, such as event organizers, venue owners, suppliers, speakers, sponsors, and attendees. You can network with your niche by attending relevant events, joining online communities, asking for referrals, and offering value. For example, you can share your insights, tips, and best practices on event production, or offer a free consultation or audit.

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John Kershaw

Freelance Experiential Producer crafting engaging live events
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You have to invest in yourself - both in marketing materials and financially. The first thing to get sorted is your online presence - website, social channels etc then use those as your CV and provide links to them in any comms with prospective clients. I'm often told that my website really helps demonstrate capability and scale of work I do. Pictures are worth 1000 words as they say. Remember to update regularly. Good old-fashioned Googling to find agencies that provide the same kind of expertise, and those that don't but your expertise would complement. Establish the right contact within the agency and keep in regular contact with them every few months. Not every call will result in a booking, but it builds rapport.

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3 Leverage online platforms

A third strategy to find new clients is to leverage online platforms that cater to freelance event producers. These platforms can help you showcase your profile, browse and apply for projects, communicate with clients, and manage your payments. Some examples of online platforms for freelance event producers are Eventbrite, Upwork, Fiverr, and EventCV. You can use these platforms to supplement your own marketing efforts and reach a wider audience.

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4 Create your own content

A fourth strategy to find new clients is to create your own content that demonstrates your expertise and authority in event production. You can create content such as blog posts, podcasts, videos, webinars, or ebooks that cover topics related to event production, such as trends, challenges, solutions, tools, and best practices. You can use your content to educate, inform, and engage your target audience, and to generate leads and inquiries.

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5 Follow up and follow through

A fifth strategy to find new clients is to follow up and follow through with your existing and potential clients. This means keeping in touch with them, providing updates, delivering on your promises, and asking for feedback. You can follow up and follow through by sending emails, making calls, sending thank-you notes, requesting testimonials, and asking for referrals. This can help you build trust, loyalty, and repeat business with your clients.

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6 Experiment and evaluate

A sixth strategy to find new clients is to experiment and evaluate different methods and channels that work for you. You can try different approaches, such as cold emailing, social media advertising, direct mail, or referrals. You can also test different messages, offers, and incentives that appeal to your clients. You can measure the results of your experiments by tracking metrics such as views, clicks, conversions, and revenue. You can then optimize and scale the strategies that perform well and drop the ones that don't.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are effective client-finding strategies for freelance event producers?

1

2

3

4

5

6

7

1 Build your portfolio

2 Network with your niche

3 Leverage online platforms

4 Create your own content

5 Follow up and follow through

6 Experiment and evaluate

7 Here’s what else to consider

Event Production

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What are effective client-finding strategies for freelance event producers?

1

2

3

4

5

6

7

1 Build your portfolio

2 Network with your niche

3 Leverage online platforms

4 Create your own content

5 Follow up and follow through

6 Experiment and evaluate

7 Here’s what else to consider

Event Production

Rate this article

Thanks for your feedback

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