What do you do if you're struggling to enhance your product knowledge in medical sales?

I’ve discovered that listening to audiobooks or podcasts while driving turns my downtime into valuable learning opportunities. Additionally, I like to choose one key published article each month to explore in depth, which enhances my understanding even further.

Reading and searching about it, reading studies about it, and also searching and read about others product similar to it to find its advantage and disadvantage compared with others molecules

A mi ha resultado útil el asesorarme de médico Especialista en el tema y sobretodo el como a su gremio se le hace más eficiente recibir la información. Ahora está la opción de conferencias virtuales para continuar con la capacitación

-Product Manuals: Thoroughly read and understand the product manuals, focusing on key features, benefits, and indications. -Training Materials: Attend company-provided training sessions, webinars, and workshops to gain in-depth knowledge. -Scientific Articles: Research scientific articles and studies related to your product to understand its underlying technology and clinical evidence.

Explore Educational Materials:Read product manuals, clinical studies, and industry publications to deepen your understanding. Interact with Customers: Spend time with healthcare professionals to learn how they use your products and gather feedback. Attend Conferences: Participate in industry conferences and seminars to network and gain insights from experts. Set Specific Goals: Identify areas for improvement and track your progress with achievable learning goals.

Learning medical products is all about answering the fundamental questions first. If it is an implantable medical device, what is the biological function that the device is either assisting in or has taken over. If it is a pharmacological product then it's getting into how the product effects the body and what biological system is it playing a role in. Lastly, if it's a medical device or product that is not implanted, look at the reasons for using the product and how they help the patient's health, monitor them, or assist the care teams. If you can understand the reason for the product, medically, from a 10,000 ft view down to a granular approach then it'll be easier to understand.

Pienso,.... es hacer que el producto te guste. Que lo sientas, esta con el, en el día a dia, es como salir de la casa con un libro debajo del brazo.

Establishing a long-term relationship with a mentor in pharma sales can greatly benefit your career. An experienced mentor provides continuous guidance, helping you master complex sales processes, build strong healthcare professional relationships, and develop effective strategies. This ongoing support allows you to stay current with industry trends, adapt to changes, and fine-tune your sales techniques. Additionally, a mentor offers valuable networking opportunities and personalized insights that contribute to your growth. Over time, this mentorship helps you build the skills and knowledge needed for lasting success in the competitive pharma sales industry.

Existe vários mentores desta área principalmente aqui no LinkedIn, onde também me incluo, procure pelo que mais se assemelhe ao segmento que pretende adentrar que o mentor vai alavancar forte seu conhecimento.

Do not ever be afraid to ask questions. Find someone on your team or in the field and even a couple physicians to ask real questions to. I think mentorship looks differently in this field because you will rarely find time to have "official sit down meetings". It's on you to seek out people and ask for advice, their thoughts, or medical questions.

One thing I have found helpful to ask medical doctors who prescribe our products, to teach about their practical experience, better if that is in a clinic or hospital, according to the prpduct.

Existem livros de vários autores, aos quais eu me incluo, que falam da introdução ao segmento de venda de material medico, busque esse conhecimento e alavanque seu status .

The company's always have a ton of resources to use from resources about your product to medical texts for the area of medicine that product is being sold to. The key is to take responsibility of your own learning and ask, ask, ask, ask, ask for the resources you need to know your stuff.

If role playing isn't your thing there are many other ways to practice. Visualization is a great way to prepare for a procedure or an upcoming sales call especially if you have a good feel for who you're selling to. Reflection is another great tool for when you said or did something that could have been better, go back and work the situation and figure out how you could have handled it better so next time you are prepared. Lastly, set up your phone for video and practice what you want to say or break down the material you're trying to figure out and listen to yourself say it. I find that seeing myself on video recording and hearing what I am saying can make a big difference.

-Internal Presentations: Practice explaining your product to colleagues or managers to improve your communication skills. -Customer Demos: Role-play customer demonstrations to refine your ability to articulate key features and benefits.

As I mentioned above, this is a must have skill. The rule in thumb in medical sales is that if you mess up, own it, no excuses. Secondly, if you mess up you have to reflect on it and make sure you never make that mistake again especially if you're working with implantable medical devices.

-Industry News: Follow industry news and trends to stay informed about advancements and competitive landscape. -Continuing Education: Participate in continuing education programs to expand your knowledge and skills