What do you do if your telecommunication company needs a boost in marketing?

The objective has to be spelled out with clarity and the KPI needs to be understood properly. For example, if the objective is to boost the top of the funnel marketing outreach, the focus should be on long-term strategies that create new touch points and enhance brand recall. The success of these campaigns can be measured by the rise in organic brand keyword hits during and post the campaign. On the other hand, if the objective is to boost the bottom of the funnel marketing, the strategies would be different. Here, the focus would be on converting leads into customers. The success of these campaigns can be measured by the conversion rate, customer acquisition cost, and customer lifetime value.

Outdated marketing tech hinders growth. Upgrading or staying relevant tackles this and provides for tangible marketing advantage, things such as: Customer Insights: Understand target audience better for effective campaigns. Personalization: Deliver relevant messages for higher engagement. Efficiency: Automate tasks, free up marketing resources for strategy. Omnichannel Marketing: Reach customers across preferred channels. Campaign Measurement: Track results, optimize for better ROI. Investing in the right tech (CRM, Marketing Automation, Analytics) empowers data-driven marketing, personalization, and a seamless customer experience. This is crucial for a telco company's marketing success in today's competitive telco landscape.

There is a reason brand consultants exists. A brand which signifies nothing or doesn't capture attention of the target customer needs to be shelved or reworked upon. Brand is just not logo but a complete story and vision for who the company is and what do they stand for. It takes time to build brand so one needs to be at it all the time. Think of the company as a person and brand is it speaking with the external world. Don't chase what is latest in the market to build brand on it. Read your market, create storylines, identify persona of your customer and then define your brand.

Partnering with other businesses goes beyond merely expanding your portfolio; it's about leveraging each other's strengths to achieve shared objectives and create synergistic initiatives. By collaborating with complementary businesses, telecom companies can tap into a diverse pool of expertise, resources, and perspectives. Furthermore, demonstrating the ability to work collaboratively through empirical evidence is crucial for building trust and credibility in the industry. By showcasing successful partnership initiatives and highlighting tangible outcomes, telecom companies establish themselves as reliable collaborators and innovators. This not only enhances their reputation but also strengthens their position as leaders in the market.

Education on the value of our services is widely recognized, but we're innovating further. Given the short attention spans, we're aggressively adopting microlearning formats. Moreover, we're exploring creative methods like gamification and partnering with YouTubers for educational content delivery.