What do you do if your mid-career journey in renewable energy needs a personal branding boost?

Understand your career is a marathon and not a sprint. During the middle part of your career, this is where you start to get known for what you have delivered and can deliver. Make sure to be in places where you can continue to add significant value and be flexible in your decisions. Most importantly, decide what you want to be known to have achieved over the course of your career. That will influence your decisions.

One of the main drivers for electric vehicle adoption is their ability to reduce greenhouse gas emissions and help combat climate change, and because electric vehicles do not produce tailpipe emissions, they can reduce pollution, especially when charged using renewable energy sources. However, electric vehicle batteries require extensive mining to obtain lithium, cobalt, and other materials, which can have negative environmental impacts. In addition, if the electricity used to charge electric vehicles comes from fossil fuels, the environmental benefits are diminished, so it is necessary to transition to renewable energy sources entirely to make electric vehicles a completely green solution.

Reflect on where you want to be in the next five years and identify the skills and expertise you need to get there. This introspection will shape how you present yourself. Leverage platforms like LinkedIn to showcase your work, whether it’s related to solar energy innovations, sustainability initiatives, or collaborations. Share your insights on trends like energy storage or grid management, and engage with industry peers. Don’t shy away from highlighting your accomplishments—case studies, project leadership, or certifications can serve as key differentiators. Additionally, consider attending conferences or webinars and contributing as a speaker or panelist to enhance visibility.

For example, if you want to be recognized as an expert in integrating BESS with renewable energy sources. You can start writing articles or LinkedIn posts about innovations in energy storage, share case studies from projects you’ve worked on, and speak at industry conferences. We are also creating our branding on Linkedin to contribute renewable energy content. Make sure the goals you set are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). For example, instead of saying, "I want to be known in renewable energy," say, "I want to increase my visibility in wind energy by speaking at two conferences and publishing three articles within the next year."

Para dar impulso à sua marca pessoal no meio da carreira em energia renovável, a estratégia é: Desenvolver uma identidade de marca clara - definir nicho, criar mensagem central. Criar conteúdo aitoritativo - escrever artigos ou posts sobre tendências e insights, webnars e palestras. Usar redes sociais para expandir o alcance - linkedin e twitter. Networking e parcerias. Certificações e formações.

What worked for me was first identifying my long term goals. Once I knew where I wanted to be I then focused on Networking and increasing my online presence especially on LinkedIn. My engagements and posts are geared towards the latest trends in Renewable Energy field and their impacts. I also put out a branding statement which clearly states my passion and goals and this gave me traction in getting the right connections that align with my goals. Part of branding is showcasing your expertise in the field you want to be known for. Despite having experience, never underestimate the power of research. Having the correct data to back up your experience will ensure you stand out as a subject matter expert.

Choose a professional headshot that reflects confidence, competence, and professionalism. We can ask some professionals to take the pictures for us if needed. Additionally, enhance your LinkedIn profile by using a custom banner related to renewable energy. This could include visuals of solar panels, wind turbines, or other clean energy symbols, subtly reinforcing your association with sustainability and innovation. Your LinkedIn experience section is an opportunity to showcase your project involvement in the renewable energy sector. Use this space to detail key projects you’ve contributed to, such as wind farm construction, solar energy installations, or energy storage integration.

engage in the industry which is now a vibrant sector - go to events, get in supportive debates, expand your LinkedIn renewables community / groups

To boost your personal brand in renewable energy mid-career, focus on actively showcasing your expertise. Writing articles or starting a blog on key industry topics can demonstrate your thought leadership and make your knowledge more visible. Speaking at industry events or webinars is another powerful way to highlight your authority and engage with peers. Consider leveraging platforms like LinkedIn to share insights regularly, contributing to the broader industry conversation. Building a consistent presence helps position you as an expert, opening doors for new opportunities and partnerships.