What are the different types of brand research roles and how do they differ?

1 Brand analyst

A brand analyst is someone who collects, analyzes, and interprets quantitative and qualitative data related to a brand's performance, reputation, and positioning. They use various methods and tools, such as surveys, interviews, focus groups, social media listening, web analytics, and market research reports, to measure and monitor the brand's health, awareness, equity, and loyalty. A brand analyst also provides insights and recommendations to inform brand strategy, marketing campaigns, product development, and customer experience.

3 Brand manager

A brand manager is someone who plans, coordinates, and oversees the marketing activities and initiatives that support and promote the brand. They work closely with the brand strategist and other internal and external stakeholders, such as product managers, creative teams, media agencies, and influencers, to ensure that the brand message and identity are communicated effectively and efficiently. A brand manager also tracks and reports on the results and impact of the marketing efforts, as well as the feedback and satisfaction of the customers.

5 Brand researcher

A brand researcher is someone who focuses on conducting in-depth and specialized research on specific aspects or issues related to a brand. They may work for a research agency or as part of a larger brand team. They typically use more advanced and innovative methods and techniques, such as ethnography, semiotics, neuroscience, or experiments, to explore the deeper meanings, emotions, and motivations behind the brand's customers, competitors, and culture. A brand researcher also synthesizes and communicates their findings and implications in a clear and engaging way.

6 Brand educator

A brand educator is someone who teaches and trains others on the principles and practices of brand research and strategy. They may work for an academic institution, a professional organization, or a consulting firm. They typically design and deliver courses, workshops, webinars, or podcasts that cover various topics and skills related to brand research and strategy, such as branding models, frameworks, tools, case studies, and best practices. A brand educator also evaluates and provides feedback to the learners and updates their content and methods regularly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?