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What are the best strategies for creating a personalized quote that stands out from your competition?

Creating a personalized quote that stands out from your competition is not only a way to showcase your value proposition, but also a way to build trust and rapport with your prospects. However, it can be challenging to craft a quote that is tailored to their specific needs, goals, and pain points, without sounding generic or pushy. In this article, we will share some of the best strategies for creating a personalized quote that will help you close more deals and win more customers.

1 Know your prospect

Before you send a quote, you need to understand your prospect's situation, challenges, expectations, and motivations. This will help you align your offer with their desired outcomes and address their objections. You can gather this information by asking open-ended questions, listening actively, and taking notes during your discovery calls or meetings. You can also use tools like CRM, social media, or online reviews to research your prospect's background, industry, and preferences.

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Irina Neagu Muceli

Creative Thinker | Strategy Driver | Cloud Evangelist | Value Creator through Sales and Delivery Orchestration
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The prospection phase is a very important one in the sales cycle. Asking the right questions to uncover the customer needs, going deeper when necessary with complementary requests allows the sales professionals to do a good discovery work. Asking probing questions to make sure all elements are clearly understood is the next step that will help you prepare the right tailored offering.

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2 Customize your solution

Once you have a clear picture of your prospect's needs and goals, you can customize your solution to fit them. This means highlighting the features and benefits that are most relevant and valuable to them, and showing how your solution can solve their problems or improve their situation. You can also differentiate your solution from your competitors by emphasizing your unique selling points, such as your expertise, quality, service, or guarantees. Avoid sending generic or standard quotes that do not reflect your prospect's specific situation or value proposition.

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Irina Neagu Muceli

Creative Thinker | Strategy Driver | Cloud Evangelist | Value Creator through Sales and Delivery Orchestration
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I always advise new sellers to avoid the product selling, learn to position the solution selling and with the time augment their skills in #value selling. Only the last one offers us the unlimited freedom to be unique on the market and combine product capabilities with value coming from the business outcomes that are customer requirements.

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3 Personalize your message

Another way to make your quote stand out is to personalize your message. This means using your prospect's name, company name, and industry terms, and referring to their specific pain points, goals, or interests. You can also use a friendly and professional tone that matches your prospect's personality and communication style. A personalized message will show that you care about your prospect and that you have paid attention to their needs and wants. It will also help you build rapport and credibility with your prospect.

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4 Add testimonials and social proof

One of the most powerful ways to persuade your prospect to accept your quote is to add testimonials and social proof. Testimonials are positive feedback from your previous or current customers that showcase your results, benefits, or customer satisfaction. Social proof is evidence that other people or organizations have chosen or endorsed your solution, such as logos, ratings, awards, or certifications. Testimonials and social proof will help you demonstrate your value and authority, and overcome your prospect's doubts or fears. They will also help you trigger the principle of social influence, which means that people are more likely to follow the actions of others who are similar to them or who they trust.

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5 Follow up and follow through

The last step to creating a personalized quote that stands out is to follow up and follow through with your prospect. This means sending your quote promptly, confirming that they have received it, and asking for feedback or questions. You can also use this opportunity to remind your prospect of the benefits and value of your solution, and to address any concerns or objections they may have. You should also follow through on your promises, such as delivering on time, providing support, or honoring guarantees. Following up and following through will show your professionalism and commitment, and will help you move your prospect closer to the decision stage.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Irina Neagu Muceli

Creative Thinker | Strategy Driver | Cloud Evangelist | Value Creator through Sales and Delivery Orchestration
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Every sell is a journey in which the customers must remain connected with the selling entity from the beginning to the end. In the enterprise world I advise the sellers to use the right ingredients when driving the necessary activities i. e. : prepare and organise the meetings, have an agenda validated with the client beforehand, make meeting minutes, follow up seriously, DO NOT SELL what you can't deliver, keep your promises and respect the buying entity when making your best offers.

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What are the best strategies for creating a personalized quote that stands out from your competition?

1

2

3

4

5

6

1 Know your prospect

2 Customize your solution

3 Personalize your message

4 Add testimonials and social proof

5 Follow up and follow through

6 Here’s what else to consider

Sales

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What are the best strategies for creating a personalized quote that stands out from your competition?

1

2

3

4

5

6

1 Know your prospect

2 Customize your solution

3 Personalize your message

4 Add testimonials and social proof

5 Follow up and follow through

6 Here’s what else to consider

Sales

Rate this article

Thanks for your feedback

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