How do you test and optimize your bilingual hashtags for different platforms and markets?

1 Why bilingual hashtags?

Bilingual hashtags are hashtags that include words or phrases from two or more languages, such as #HolaMundo (Hello World) or #LoveWinsAmorGana. They can help you connect with diverse and multilingual communities, showcase your linguistic and cultural competence, and stand out from the crowd. However, bilingual hashtags also come with some challenges, such as potential confusion, misinterpretation, or cultural sensitivity.

2 How to create bilingual hashtags?

The first step to creating effective bilingual hashtags is to do your research. You need to understand your target audience, their language preferences, their social media habits, and their cultural norms. You also need to check the existing usage and popularity of the hashtags you want to use, and avoid any that are irrelevant, offensive, or trademarked. You can use tools like Hashtagify, RiteTag, or Keyhole to find and analyze hashtags in different languages and platforms.

3 How to test bilingual hashtags?

Once you have a list of potential bilingual hashtags, you need to test them before launching your campaign. You can use tools like Sprout Social, Hootsuite, or Buffer to schedule and monitor your posts with different hashtags, and measure their performance in terms of impressions, clicks, likes, shares, comments, and conversions. You can also use tools like Google Analytics, Facebook Insights, or Twitter Analytics to track the traffic and behavior of your visitors from different sources and locations.

4 How to optimize bilingual hashtags?

Optimizing your bilingual hashtags can be done by keeping them short, simple, and memorable. Avoid using too many words, symbols, or abbreviations that may be confusing. It's also important to use them consistently and strategically across different platforms and channels, while adapting them to the specific features and best practices of each one. Engaging with your audience is key; encourage them to use your hashtags, respond to their feedback, and join the conversation. Experimenting and learning from the results is essential for adjusting your hashtags according to the changing trends, preferences, and feedback of your audience.

5 How to avoid bilingual hashtag pitfalls?

When creating bilingual hashtags for your communication strategy, it’s important to be aware of the potential pitfalls. Mixing languages that are not compatible or comprehensible, such as #GraciasThankYou, can cause confusion. Additionally, using hashtags with different meanings or connotations in different languages or cultures, like #NoFilter, can have unintended consequences. Furthermore, using hashtags that are too generic or vague, like #Travel, and too similar or identical to other existing hashtags, like #BTS, should be avoided to prevent confusion among your audience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?