Last updated on Dec 11, 2024

How do you segment and target B2B customers for a SaaS product?

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Market segmentation and targeting are essential steps in product marketing, especially for B2B SaaS products. They help you identify and reach the most relevant and profitable customers for your solution. In this article, you will learn how to segment and target B2B customers for a SaaS product using a simple framework and some practical tips.

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