How do you measure and analyze the performance and impact of your video and live stream campaigns?

Have a simple - achievable goal for your video campaign. I track conversions and revenue because they add the maximum value to the business. Also, make it time-bound with periodic reviews of the campaign.

One thing everyone overlooks when it comes to video is engagement and conversion. Engagement can lead to things like signups and sales. When it comes to tracking sales, in an ideal world, you would have a unique campaign for your tracking link such that sales through that link are attributed to your video. Another important thing people fail to realize is often your attribution in video can be misleading. If the user likes what you are selling, they might search for you or your product in Google and your last click will show Google, but video was the driving force. Affiliate marketing doesn't always have self-reported attribution but best way to experiment is try a video on top of written content and measure the change in performance.

We measure video and live stream campaigns by views, engagement, click-through rates, and audience retention. Analyzing these metrics against goals helps us understand impact and improve future strategies.

Watch time, view count, engagement rates (likes, comments, shares), and click-through rates are important metrics to monitor in order to assess the effectiveness of video and live stream campaigns. Track audience drop-off points and retention with platform analytics. Connect campaigns to targeted objectives to assess ROI and conversions. Analyze feedback and comments for sentiment to determine the influence on the audience. Review these insights frequently in order to improve future campaigns and plans.

You can track impressions and views all you want but there is a metric you'll not always get access to which is emails and DMs attributed to your videos. Not all video platforms allow you to send open links for a CTA so you have to rely on the video as being part of your brand building. Ask your users how they discovered you, they might tell you it was through YouTube or a video on Instagram or something else. Just use a form asking how people found you if they are signing up to your site. If they DM you, ask them too how they discovered you.

Start with 1 or 2 tools - you can buy/work on 10 others but it becomes hard to manage as you grow. In B2B SaaS - Zoom and YouTube are good choices. They collect both personal information and analytics.

In addition to the optimizations listed already, consider the following unconventional approaches: Use emotion mapping tools to understand your audience's feelings about your videos. Get viewers to create and share their own content related to your campaign, helping to boost reach and engagement. Keep an eye on social media for discussions about your videos and learn from audience feedback. Collect direct feedback from your viewers through surveys or interviews to find areas for improvement. Test your videos using different measurements like play rate and watch time to discover what works best. Compare your videos to competitors to find ways to improve and grow.

After the campaign ends, review metrics like view duration, viewer retention, and conversion rates. Compare them to your initial goals to gauge overall performance.

If you are on the outside looking in, there is one metric on video that you won't see unless you're the video creator yourself. Engagement! That is, the public might be able to see likes and comments, but you'll be able to see views, people signing up to your product or service, and DMs coming in. This is what you should focus on for metrics. You won't learn this from your competitors but you might learn this from friends who are creators for video and streaming.

Attending competitor events is a good way to learn what's going on in their programs. There are also opportunities to network with peers and competitor audiences.

Video is the best way to build trust - do as much as possible. Showcase products - do demos or best practices that are not public knowledge. Audiences like to know what's new.

Here are some of the most important ones: 1: View Count: This metric tells you how many people have viewed your video or live stream. 2: Engagement Metrics: These metrics include likes, comments, shares, and reactions. 3: Watch Time: This metric tells you how long people are watching your video or live stream. 4: Conversion Rate: If you have a specific goal for your video or live stream campaigns. 5: Audience Demographics To analyze the performance and impact of your video and live stream campaigns, you can use tools like YouTube Analytics, Facebook Insights, and Google Analytics. These platforms provide detailed metrics and insights that can help you refine your approach and improve your results over time.