Last updated on Sep 7, 2024

How do you manage the risks and costs of market adaptation and customization?

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Market adaptation and customization are strategies that aim to tailor your products or services to the specific needs and preferences of different segments or regions. While they can help you gain a competitive edge and increase customer satisfaction, they also involve some risks and costs that you need to manage carefully. In this article, you will learn how to assess and mitigate the challenges of market adaptation and customization, and how to balance them with the benefits of standardization and consistency.

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