How do you foster a culture of learning and feedback in your public diplomacy evaluation and measurement?
Public diplomacy evaluation and measurement (PDEM) is the systematic collection and analysis of data and evidence to assess the effectiveness and impact of public diplomacy activities and programs. PDEM can help you improve your public diplomacy strategies, demonstrate your accountability and value, and communicate your results to your stakeholders and audiences. However, PDEM is not a one-off or a top-down exercise. It requires a culture of learning and feedback that involves all levels and aspects of your public diplomacy practice. How do you foster such a culture? Here are some tips and best practices to consider.