How do you create value propositions with design thinking?

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A value proposition is a statement that summarizes how your product or service solves a customer problem, delivers benefits, and differentiates you from competitors. It is one of the most important elements of your business model and marketing strategy. But how do you create a value proposition that is clear, compelling, and customer-centric? One way is to use design thinking, a human-centered approach to innovation that involves empathy, ideation, prototyping, and testing. In this article, you will learn how to apply design thinking to create value propositions that resonate with your target audience and stand out in the market.

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