Last updated on Nov 27, 2024

How do you collaborate with other agents or influencers for a livestream house tour?

Livestreaming a house tour is a great way to showcase your listing, reach a wider audience, and generate leads. But how do you make your livestream more engaging, informative, and fun? One way is to collaborate with other agents or influencers who can add value, credibility, and personality to your virtual tour. Here are some tips on how to do that.

1 Choose the right collaborators

The first step is to identify who you want to work with and why. You can collaborate with other agents who have expertise in the area, the market, or the type of property you are selling. You can also collaborate with influencers who have a large or loyal following, a niche or interest that matches your target audience, or a personal connection to the property or the neighborhood. Make sure you choose collaborators who are professional, reliable, and compatible with your style and goals.

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Dev Kataria ↗️

Digital Marketing Manager @Premium Realty | Real Estate Marketing & Lead Generation | Performance Marketing | Digital Marketing Recruiter
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Choosing the right collaborators, whether agents or influencers, is key to boosting your real estate efforts. Focus on those with expertise, a relevant audience, and professionalism to align with your style and goals. A good partnership can enhance your reach and success.

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Mesbah Uddin

Executive Virtual Assistant | Lead Generation Specialist | Business Developer | Bookkeeper | Email Marketer | WordPress Website Designer
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I collaborate by reaching out to agents or influencers who align with my brand and audience. We plan the livestream together, assigning roles like hosting, showing key features, and answering questions. To boost engagement, we promote the event across both our networks beforehand, and ensure we have interactive elements, like live Q&A, to keep viewers engaged.

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2 Plan the format and content

The next step is to plan the format and content of your livestream. You can choose to do a live Q&A, a panel discussion, a walkthrough, or a combination of these. You can also decide how to divide the roles and responsibilities among the collaborators, such as who will host, who will answer questions, who will provide insights, and who will interact with the viewers. You should also prepare a script or an outline of the main points, features, and stories you want to cover, as well as some potential questions and answers.

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Lana Brown

Making Shift Pretty in B.C.💦 Property Design for Land Stewards: Wastewater & Rainwater 💦 Real Estate Inspections, Building Visualization, Virtual Staging 💦 Authentic Virtual Assistant 💦 DogMom #RegenerativeDesign
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Take it to Linkedin Live. You control privacy by selecting invitees BUT any private comments back and forth tells the Linkedin algorithm to pay more attention to boosting you in general, for future opportunities.

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Dev Kataria ↗️

Digital Marketing Manager @Premium Realty | Real Estate Marketing & Lead Generation | Performance Marketing | Digital Marketing Recruiter
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Planning the format and content of your livestream is crucial for a smooth and engaging session. Decide on the structure, such as a Q&A, panel, or walkthrough, and assign clear roles to collaborators. Preparing an outline with key points and potential questions will help keep the livestream focused and interactive.

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3 Promote and schedule your livestream

The third step is to promote and schedule your livestream. You should use your social media platforms, email lists, websites, and other channels to announce your livestream, share the details, and invite your audience. You should also leverage the networks and audiences of your collaborators, and ask them to share and cross-promote your livestream. You should also choose a time and date that works for both you and your collaborators, and that maximizes the chances of reaching your ideal viewers.

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Dev Kataria ↗️

Digital Marketing Manager @Premium Realty | Real Estate Marketing & Lead Generation | Performance Marketing | Digital Marketing Recruiter
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Promoting and scheduling your livestream is essential for maximizing reach. Use social media, email, and your website to announce it, and collaborate with your partners to cross-promote. Pick a time that works for everyone and aligns with when your target audience is most active.

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4 Test and troubleshoot your livestream

The fourth step is to test and troubleshoot your livestream. You should check your equipment, internet connection, lighting, sound, and camera angles before you go live. You should also do a dry run or a rehearsal with your collaborators, and make sure everyone is comfortable and confident with their roles and the content. You should also have a backup plan in case of technical issues, interruptions, or emergencies.

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Dev Kataria ↗️

Digital Marketing Manager @Premium Realty | Real Estate Marketing & Lead Generation | Performance Marketing | Digital Marketing Recruiter
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The fourth step is to thoroughly test and troubleshoot your livestream. Ensure that your equipment, internet connection, lighting, sound, and camera angles are all functioning well before going live. Conduct a dry run with your collaborators to familiarize everyone with their roles and the content. It's also wise to have a backup plan ready for any technical issues or unexpected interruptions that may arise during the broadcast.

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5 Engage and follow up with your viewers

The last step is to engage and follow up with your viewers. You should acknowledge and respond to their comments, questions, and feedback during the livestream, and encourage them to share their opinions, experiences, and contact information. You should also thank them for watching, and invite them to check out your listing, website, or other resources. After the livestream, you should follow up with your viewers, send them more information, and invite them to schedule a private showing or a consultation.

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Dev Kataria ↗️

Digital Marketing Manager @Premium Realty | Real Estate Marketing & Lead Generation | Performance Marketing | Digital Marketing Recruiter
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The final step is to actively engage and follow up with your viewers. Respond to their comments and questions during the livestream to create a dynamic interaction. Thank them for tuning in and encourage them to share their thoughts and contact information. After the event, reach out with additional information and invite them to schedule a private showing or consultation to further nurture the relationship.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you collaborate with other agents or influencers for a livestream house tour?

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1 Choose the right collaborators

2 Plan the format and content

3 Promote and schedule your livestream

4 Test and troubleshoot your livestream

5 Engage and follow up with your viewers

6 Here’s what else to consider

Real Estate Marketing

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