How can you use visual hierarchy and contrast to create better content?

Visual hierarchy is important and present in most of the online content you consume. Think about every single landing page you've seen recently. There's so much information, it gets overwhelming to go through the entire page. The solution to make the ux better is to use a visual hierarchy (which implies using various fonts, colours for the text or different arrangement styles, images / no-images...)

Visual hierarchy organizes content elements by importance, aiding readability and comprehension. Factors like size, colour, and alignment guide readers' attention. Contrast enhances hierarchy by highlighting key information. Employing these principles improves content clarity and engagement, crucial for effective communication and audience retention.

💁♀️Visual hierarchy organizes elements by importance, guiding viewers’ attention. 💁♀️For LinkedIn posts, prioritize headlines, bold key points, and size visuals strategically. 💁♀️Use F-patterns or Z-patterns for optimal scanning. 💁♀️For example, ensure your CTA stands out by placing it at the end in bold or highlighted text. 💁♀️Think of your content flow like a well-designed webpage—readers should intuitively know what to focus on first.

Contrast enhances visual appeal and directs focus, crucial for effective content. Employing various forms like colour or texture elevates engagement and message clarity. By strategically applying contrast, content creators can emphasize important elements, guide audience attention, and maintain interest, fostering a more impactful user experience.

Contrast is the means through which you can achieve the visual hierarchy. It's a way to distinguish between specific parts in your content. It can be done to highlight one key point or to mark the end of one section of the content.

💁♀️Contrast is the art of making elements distinct, improving readability and impact. 💁♀️It’s not just about colors but also font weights, shapes, and spacing. 💁♀️On LinkedIn, pair light text with dark backgrounds in carousels or alternate text and images. 💁♀️A bold statistic in a muted background grabs attention faster. 💁♀️Experiment with unexpected contrasts, such as pairing minimalistic fonts with vibrant imagery, to disrupt monotony.

The reader won't just go through the entire post from start to finish, he will be following a visual hierarchy. It's similar to how we read books. You first read the title and author, if that's of interest to you, then you read the chapters, and then the first page of the first chapter. Similarly, you have to use visual hierarchy and contrast to grab the attention and interest of the reader.

Visual hierarchy and contrast are foundational principles in content design. They aid in organizing content, enhancing comprehension, and fostering user engagement. Employing these elements elevates the overall aesthetic and user experience, leading to more effective communication and a greater impact on content marketing strategies.

💁♀️Both techniques ensure content gets noticed and retained in LinkedIn's busy feed. 💁♀️Visual hierarchy guides users to your main message quickly, while contrast boosts engagement by making key points "pop." 💁♀️Content with poor readability or scattered focus loses viewers. 💁♀️For example, a carousel with high-contrast visuals and clearly marked steps can significantly improve swipe rates and time spent on your post.

💁♀️Start with an eye-catching title (bold and large) and follow with concise supporting text. 💁♀️Use contrasting colors for CTAs or statistics. Incorporate white space to separate elements, avoiding clutter. 💁♀️For LinkedIn carousels, ensure consistent font hierarchy (e.g., large headers, medium subheaders, small body text) and contrast each slide’s content with a mix of light/dark or muted/vibrant tones. #contentcreation #sangeethashee

💁♀️Headline-first post: Use a bold "Hook" followed by text hierarchy with bullet points and CTAs in colored boxes. 💁♀️Carousel design: Start with a vibrant cover slide, then use alternating light and dark backgrounds. Highlight stats in circles or boxes with contrasting colors. 💁♀️Video captions: Use large, bold subtitles for emphasis, while keeping the background dimmed. Contrasts can also separate segments effectively.