How can you use video communication to create urgency and innovation in your team?

1 Why video communication matters

Video communication has several advantages over other forms of communication, such as email, phone, or text. Video communication allows you to convey your tone, body language, and emotions, which can enhance trust, empathy, and understanding among your team members. Video communication also enables you to share visual information, such as slides, charts, or prototypes, which can improve clarity and engagement. Video communication can also reduce the risk of miscommunication, confusion, or conflict, which can save time and energy.

2 How to create urgency with video communication

Creating urgency with video communication requires communicating your vision, goals, and expectations clearly and frequently. It’s important to show your team how their work contributes to the bigger picture and the impact they can make. You can use video communication to share inspiring stories, highlight opportunities and challenges, celebrate milestones and achievements, provide feedback and guidance, and encourage your team to ask questions or share ideas. Doing so will motivate your team to act quickly and decisively with a sense of importance and priority.

3 How to create innovation with video communication

Innovation is the process of generating and implementing new ideas, solutions, or products that create value and meet the needs of your customers or stakeholders. To create innovation with video communication, you need to foster a culture of collaboration, experimentation, and learning. You can use video communication to involve your team in brainstorming, problem-solving, or decision-making sessions to share perspectives, insights, or experiences. Showcase work, prototypes, or demos and solicit feedback from customers, users, or peers. Introduce new tools, methods, or best practices that can help generate, test, or refine ideas or solutions. Challenge your team to try new things and take risks while supporting them with resources, guidance, or mentorship. Finally, promote a growth mindset and continuous improvement among your team and celebrate their learning and growth.

4 How to optimize your video communication

If you want to make the most of your video communication, you need to keep a few best practices in mind. Start by planning ahead and preparing your agenda, objectives, and materials. Select a platform, device, and location that can provide a stable connection, clear audio, and good lighting. Dress professionally and use gestures and expressions that can show your confidence and enthusiasm. Speak clearly and concisely while using simple language that can capture your audience's attention. Use visual aids like slides, charts, or images that can support your message. Engage your audience by asking questions or inviting feedback. Finally, follow up with key points, action items, or next steps and thank your audience for their time and input.

5 How to measure your video communication impact

To evaluate the impact of your video communication, you need to collect and analyze data and feedback that can show how it influences your team's urgency and innovation. You can measure this impact by using surveys or polls to assess satisfaction, engagement, or motivation, metrics or indicators to track performance, productivity, or quality, outcomes or results to demonstrate achievements, progress, or impact, and testimonials or stories to highlight success, learning, or growth. Video communication is a valuable skill that can help you create urgency and innovation in your team. By using it effectively, you can inspire, empower, and support them to reach their goals and deliver value to customers or stakeholders. You can also increase collaboration, feedback, and experimentation to boost creativity and learning. Try these tips and strategies to create urgency and innovation in your team with video communication; the difference it can make is remarkable.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?