How can you tailor your message to persuade listeners?

Knowing the audience is the most important point to consider prior to giving a presentation. Here's how I handled it: So, I had to talk about a new project at the office to my colleagues and senior management. To make sure they stayed interested, I talked to these people to find out what they really wanted to hear or care about. Turns out, the marketing team wanted to know how it helped customers, and the higher management was curious about its monetary benefits (ROI). So, I crafted my presentation with information that matched their interests. When I spoke, everyone stayed engaged because I shared what they wanted to hear.

"Embracing Our Networks: Overcoming Fear for Growth" In life, our networks hold immense potential. Yet, I once let fear of appearing silly hold me back. I hesitated, fearing basic questions and offering little in return. One day, I overcame that fear. My network responded with kindness and willingness to help. I realized fear was my own barrier, hindering growth and connections. To all in my network, embrace it with an open heart; magic happens when you do.

"Triumph Amidst Layoffs" When layoffs hit our company, I was among the few spared. With only two colleagues by my side, we faced the daunting task of rebuilding our team from the ground up. It was a challenging journey, but we emerged stronger than ever. As our colleagues left, we huddled together, focusing on communication, collaboration, and creativity. We sought guidance from those let go and learned to adapt, turning limitations into opportunities. Slowly but surely, our small team transformed into a power. In the end, we emerged from the darkness, proving that resilience and teamwork can conquer even the toughest of challenges. So, remember, in the face of adversity, embrace the challenges, support one another, and triumph.

Delivery is key! Most customers appreciate simple, direct communication that enables them make the right decisions. This means that the messaging should be packaged in a way that is not only appealing, but that is clear and concise. Always consider that the client has only so much time to read/ listen to/ watch your communications, before they are bombarded by a thousand other options. How do you stand out without shouting, and how do stay top of mind? Illustrate the product and benefit simply, showcase your advantage in the customer's language, and solve a real problem.