How can you plan a social media content calendar for a highly regulated industry?

Planning a social media content calendar for a highly regulated industry can be challenging, but not impossible. You need to balance creativity, compliance, and consistency to reach your audience and achieve your goals. In this article, you will learn some tips and best practices to create and manage a social media content calendar that works for your industry.

1 Know the rules

The first step to plan a social media content calendar for a highly regulated industry is to understand the rules and regulations that apply to your business. These may include industry-specific guidelines, legal requirements, ethical standards, and brand policies. You should familiarize yourself with the dos and don'ts of your industry and consult with your legal or compliance team before posting anything on social media. You should also monitor any changes or updates in the rules and adjust your content accordingly.

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Samer Chehab

Client Partner | Strategic Partnerships in MENA | Business Development & Growth | Speaker
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Another set of rules that you need to check and make sure you're abiding by, are the guidelines and policies of each social platform you plan to be on. Since this is a highly regulated industry, chances are there will also be strict policies to follow on social. Content and advertising policies per platform can differ, some might be more lax, others more stringent, it is critical to have these policies almost memorized to ensure smooth operation before and after launch equally.

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2 Define your strategy

The next step is to define your social media strategy and objectives. What are you trying to achieve with your social media content? Who are you targeting and what are their needs and preferences? How will you measure your success and performance? You should align your social media strategy with your overall business goals and your industry standards. You should also consider your budget, resources, and timeline for your content creation and distribution.

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3 Choose your platforms

The third step is to choose the most suitable social media platforms for your industry and audience. You don't have to be on every platform, but you should focus on the ones that match your content type, tone, and style. You should also research the best practices and trends for each platform and optimize your content accordingly. For example, if you are in the healthcare industry, you may want to use LinkedIn to share professional insights and Twitter to engage with industry influencers and peers.

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4 Create your content

The fourth step is to create your social media content based on your strategy, platforms, and rules. You should aim for quality over quantity and produce content that is relevant, valuable, and engaging for your audience. You should also ensure that your content is compliant, accurate, and transparent. You should avoid making any claims, promises, or guarantees that you cannot back up with evidence or facts. You should also disclose any conflicts of interest, endorsements, or partnerships that may affect your credibility or trustworthiness.

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Xandrina Allday

Top 25 Marketer to Follow in 2025. ✨ Social Media Manager, Speaker & Author ✍🏼 Social Media for Sci Comm (Life Sciences & Biotech) - Social Team Lead at LabX Media Group🧪 UGC Creator 📱
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When creating content around awareness days, don’t just do it for the sake of it. Ensure the days you’re targeting are hyper relevant for your brand and you’re not just jumping on another day to add to the social media noise.

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5 Schedule your content

The fifth step is to schedule your social media content in advance using a content calendar tool or software. A content calendar can help you organize, manage, and track your content across different platforms and time zones. It can also help you plan ahead for any seasonal, topical, or promotional events that may affect your content. You should use a content calendar that allows you to edit, update, and approve your content easily and securely. You should also review your content regularly and make sure it is still relevant and compliant.

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Maryna Gorobei, Ph. D

PhD, Engineering Sciences | Scientific interests: Environmental protection, Climate change, LCA, Energy efficiency, Digital transformation, Blockchain technologies, AI
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Choose the most effective time for your posts using analytics. To provide a personalized experience to your brand’s followers, you need to post according to your audience’s social media usage behavior. Not forget about the 80-20 rule: 80 percent of your posts inform, educate, or entertain 20 percent of your posts promote your business or drive conversions

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6 Analyze your results

The final step is to analyze your social media results and evaluate your content performance. You should use the metrics and indicators that align with your objectives and strategy. You should also compare your results with your industry benchmarks and competitors. You should look for any patterns, trends, or insights that can help you improve your content and achieve your goals. You should also solicit feedback from your audience and stakeholders and incorporate their suggestions and preferences into your content.

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Xandrina Allday

Top 25 Marketer to Follow in 2025. ✨ Social Media Manager, Speaker & Author ✍🏼 Social Media for Sci Comm (Life Sciences & Biotech) - Social Team Lead at LabX Media Group🧪 UGC Creator 📱
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By analysing your results you can repeat what works, test different aspects for posts that perform okay and cut the elements that don’t perform.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Queenmary James ↗️

Digital Marketing Professional | SEO | Lead Generation | Content Marketing | Social Media Marketing | Growth Hacker | LinkedIn Ads | Performance Marketer
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When it comes to social media, there are some important numbers to keep an eye on. First, check your engagement rate. It tells you how much people are interacting with your content. Then, look at follower growth to see if your audience is expanding. Reach and impressions show how many people are seeing your posts. And don't forget about the click-through rate, which tells you if people are clicking on your links. Conversion rate is crucial because it shows how many social media visitors take action, like signing up or buying something. Share of voice compares your presence to your competitors. Also, track customer sentiment to know if they're happy or not

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How can you plan a social media content calendar for a highly regulated industry?

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1 Know the rules

2 Define your strategy

3 Choose your platforms

4 Create your content

5 Schedule your content

6 Analyze your results

7 Here’s what else to consider

Social Media Management

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