How can you persuade your team to build a strong culture and identity?

An example of creating a strong culture and identify within your team is showing integrity and loyalty to your team. When an issue arises, and a particular team member is under fire, it is important we, as leaders, encourage transparency and loyalty to them. Identify whether or not they are at fault. In my experience, newer leaders may tend to rush judgment when not completely understanding the scenario, or lack self-confidence to stand up for their team. Also, it is important to practice authentic leadership: leading true to your morals and standards that do not bend for certain employees. Consistency grows accountability; accountability grows trust; trust grows culture.

My approach to develop a strong organisational culture and identity is based on empowerment, alignment, and inclusivity. By valuing team members' thoughts and insights, I believe in empowering them to actively contribute to developing our culture. Alignment is done through communicating our basic beliefs and objectives clearly, so that everyone understands their position in our collective identity. I believe that diversity of opinions and backgrounds is essential for enriching our society. We collaboratively establish a strong and coherent culture that reflects our collective identity, driving our team's performance, by generating a sense of ownership, shared purpose, and a welcome environment.

In my leadership journey, I've learned the power of a strong team culture and identity. Let me share a real-life business example. I joined a diverse team lacking unity. We initiated open discussions, collaboratively defined values, and engaged in team-building activities. Our culture transformed, boosting productivity and job satisfaction. Building a strong team culture is a personal journey that inspires extraordinary achievements.

Absolutely, clear and consistent communication is the cornerstone of building a strong team culture. When expectations are articulated and linked to our purpose, it unites us in a shared vision. Listening and addressing concerns with empathy fosters trust and commitment among team members.

An effective way to encourage your team to build a strong culture that relates to all of the stated points in this article is being vulnerable. Creating a space for others to show up authentically requires leaders to be vulnerable by showing up authentically themselves. Being vulnerable requires leaders to grow and is consistent practice in courage, a skill that will positively impact chapters of their life to come. Being vulnerable also creates a psychologically safe environment for culture to flourish. Strong culture, psychologically safe environments, and open collaboration has repeatedly shown positive impacts on the bottom line - a little courage and vulnerability can go a long way, for you, your team, and your business.

Let every team member know that their views and ideas are respected, and that working together towards a common goal will benefit the team, organization and each of them individually.