How can you effectively communicate UX testing results to non-technical stakeholders?

UX testing is a valuable process to improve the usability, accessibility, and satisfaction of your website or app. But how do you share the insights and recommendations from your UX testing with non-technical stakeholders, such as clients, managers, or marketers? Here are some tips to help you communicate UX testing results effectively and persuasively.

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1 Know your audience

Before you present your UX testing results, you need to understand who your audience is, what their goals and pain points are, and what level of detail they need. For example, a client may want to see how your design solutions address their business objectives, a manager may want to know the impact of UX testing on the project timeline and budget, and a marketer may want to know how UX testing can improve the SEO performance and conversion rate of the website or app. Tailor your message and format to suit your audience's needs and expectations.

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Satendra Singh

Sr. SEO Manager at Wildnet Technologies
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Effectively communicate UX testing results to non-technical stakeholders by using plain language, focusing on key findings, visualizing data, telling a story, relating to business goals, providing context, offering solutions, holding interactive workshops, prioritizing impact, and addressing concerns.

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2 Use clear and simple language

Avoid using jargon, acronyms, or technical terms that your audience may not understand or appreciate. Instead, use clear and simple language that explains the purpose, methods, and outcomes of your UX testing. For example, instead of saying "We conducted a heuristic evaluation and a moderated usability test with 10 participants using a think-aloud protocol", you could say "We checked the design against best practices and tested it with real users who shared their thoughts and feedback as they used it". Also, use active and positive verbs, such as "improve", "enhance", or "solve", rather than "fix", "avoid", or "prevent".

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Bryan Kelly

AiSportsTek Gaming Solutions | Apple iSports | CTO
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I like to use 2 primary methods/approaches. In combination I've found them to be highly effective at communicating value. #1 KISS - Keep It Simple Stupid - explain it to the audience as if it were 10 a year old. Jargon may impress some, but in my experience not all. Use the opportunity to explain terms in as simple language as possible. Most audiences you are reporting to are time poor and your area of expertise is not theirs. #2 Agree KPIs upfront I have seen many changes derailed as a result of new KPIs being introduced. This often does not fit the change model against which improvements are measured and simply causes chaos 🤕 #Bonus tip: Demonstrate $ value of existing and projected change value. 💰 talks!

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3 Highlight the key findings and recommendations

Your audience may not have the time or interest to go through all the details of your UX testing results. Therefore, you need to highlight the key findings and recommendations that are most relevant and actionable for them. For example, you could use a summary slide, a dashboard, or a report that shows the main issues, opportunities, and solutions that emerged from your UX testing. You could also use visual aids, such as screenshots, graphs, or videos, to illustrate your points and make them more engaging and memorable.

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4 Provide evidence and context

While highlighting the key findings and recommendations, you also need to provide evidence and context to support your claims and persuade your audience. For example, you could use quantitative data, such as metrics, scores, or ratings, to show the current state and the potential improvement of your design. You could also use qualitative data, such as quotes, comments, or stories, to show the user's perspective and emotions. Moreover, you could use benchmarks, competitors, or best practices to show how your design compares to others and follows industry standards.

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5 Invite feedback and collaboration

Finally, you need to invite feedback and collaboration from your non-technical stakeholders to ensure that they understand and agree with your UX testing results and recommendations. For example, you could ask them questions, such as "What are your thoughts on these findings?", "How do these recommendations align with your goals?", or "What are the next steps to implement these solutions?". You could also encourage them to ask questions, share their opinions, or suggest alternatives. By involving them in the discussion and decision-making, you can build trust, rapport, and buy-in for your UX testing and design solutions.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you effectively communicate UX testing results to non-technical stakeholders?

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1 Know your audience

2 Use clear and simple language

3 Highlight the key findings and recommendations

4 Provide evidence and context

5 Invite feedback and collaboration

6 Here’s what else to consider

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