How can you differentiate your product and increase customer loyalty?

To differentiate your product and boost customer loyalty, focus on delivering unique value propositions tailored to your target market. Innovate continuously to stay ahead of competitors, emphasizing features that meet specific customer needs. Enhance user experience with intuitive design and exceptional customer service. Invest in understanding your customers through feedback and data analysis, adapting your product to their evolving needs. Foster a community around your brand, engaging customers through personalized communication and exclusive offers. Demonstrate commitment to quality and reliability, establishing trust. Differentiation and loyalty are achieved by consistently exceeding customer expectations and making them feel valued.

I think it is very important to keep challenging yourself on whether there is a better way to solve the existing problems. And at the same time being obsessed with user needs but acknowledge the fact that users cannot tell you what the best solutions are. Even if they are telling you what to build, you need to reassess and ask yourself, is there a better way to serve that need? To make this mindset as your DNA can really help foster innovation and deliver unique product with an ongoing refined value proposition to serve ever growing user needs and wants. Customers will be loyal to such products with no doubts since there is no reason to change. Ideal not only for now but for the future as well

To differentiate your product and enhance customer loyalty, focus on delivering exceptional value and personalized experiences. Understand your target market's pain points and preferences, then tailor your product offerings to address them uniquely. For example, offer exclusive features or customization options that competitors don't provide. Prioritize customer feedback and continuously iterate on your product based on their needs and preferences. Build strong relationships with your customers through excellent customer service and engagement initiatives, such as loyalty programs or personalized communications. By consistently delivering value and fostering meaningful connections with your customers, you can cultivate long-term loyalty.

In today's market, product differentiation is key to attracting and retaining customers. As a product owner, I've learned strategies to stand out and foster loyalty. Strategies: 1. Innovation: Continuously introduce features addressing customer needs. 2. Quality: Ensure reliability to build trust. 3. Customer Experience: Deliver exceptional experiences. 4. Brand Identity: Create a strong brand narrative. 5. Customization: Offer personalized options. Building Loyalty: 1. Consistent Value: Exceed expectations consistently. 2. Engagement: Regularly interact to understand needs. 3. Loyalty Programs: Reward repeat purchases. 4. Community Building: Foster a sense of belonging. 5. Emotional Connection: Align values and show empathy.

Product Differentiation - Similar Usability, Value Features. It's not necessary that we develop a product that is completely different in design. Take an example of Netflix and Hotstar. Right from the login to the viewing part, the usability is similar. What makes it different? Content, Streaming and Subscription Fee.

To develop loyalty for you product, it requires a combination of branding, marketing, product management and growth variables. 1. Branding: the tone and language of your product should be aligned with the thought patterns of your target user segment. This includes in the app and out of app marketing experiences 2. Marketing: your targeted segment should be engaged with on a regular basis through their preferred channels 3. Product management: branding and marketing must be supplemented with a product that has differentiation in features, experiences, pricing, offerings etc to further appeal to users 4. Growth: once you’ve created something that resonates with users, think of ways you increase stickiness to improve loyalty

Differentiating your product and increasing customer loyalty can be crucial for standing out in a continuously evolving market and ensuring long-term business success. Here are several strategies you can employ to achieve these goals: 1. Unique Value Propositions (UVP) 2. Enhance Customer Experience by personalization and seamless customer experience (CX/UX) 3. Build a Strong Brand by bringing emotional connection and consistent messaging. 4. Engage with Your Community – Social Responsibility 5. Leverage Technology - Use Data Analytics and tailor products 6. Focus on Quality and After-Sales Support 7. Continuous Improvement and implement Loyalty Programs

Absolutely Arth San, reinvention of the wheel is not required for already adopted products specially for the service aspect of it.

As a PM, it your responsibility to create product differentiation by solving for unmet customer needs. Focus on having a deep understanding of the customer needs keeping value creation in mind. You need to ask questions such as "what can we build that is unique and hard to replicate ?", "does the solution solve the entire customer problem or a part?", "is the product a must have vs good to have?" etc. You can further amplify the differentiation by communicating the product value narrative internally and externally.

Product differentiation is a defined process of solving the customers' needs/ pains in an effective/ different way than the competition. - Clearly messaging to articulate the features differentiating from others to gain a competitive advantage. - Create awareness about the differentiating attributes be it price, quick response from service, lead times, quality, etc. - Convince the customer that it effectively adds value and demonstrate an end-end gain using the product. - An USP only adds value if it benefits the customer and the customer understand and acknowledges the gains.

Product positioning is a leveraged way to improve product visibility and consumption. You should think of positioning as all the ways in which you can land the product narrative to your customers. This includes various communication channels - websites, emails, banners, ads etc along with demos, trials. The key idea is to reinforce the value prop of a product to a customer and ensure you solve for discovery and decision making. Generally, you should collaborate with Go-to market and marketing teams on these efforts.

Product positioning is cascaded from the organizational strategy. It follows through the company vision, what they intend to be known for. - Product positioning is continuously creating a perception in the minds of the target customers about the brand through marketing channels, messaging, advertisements. - Its creating an unaided awareness which means that the moment you name a brand, the customer perceives about a certain aspects like Quality, affordability, quick delivery, etc. e.g Mahindra Scorpio car is perceived for adventure, toughness. its expressed through the advertisement & product messaging.

Product positioning, from what I've seen, is the technique of framing a product's image and identify in the minds of the target market. It's about strategically placing the product in the market so it occupies a distinct and valued place in the customer's mind. This involves aligning the product's features, benefits and pricing with the expectations and preferences of the target segment, ensuring it stands out from the competitors in a way that resonates with potential buyers.

Product Positioning is done to to establish the image or identity of a brand or product so that consumers perceive it in a certain way. it helps to create a competitive advantage by allowing a company to stand out in the minds of customers. By positioning a product effectively, companies are able to better target their customers and create a unique value proposition.

Product positioning refers to the strategy of shaping customers' perceptions of your product relative to competitors and their needs. It entails crafting a cohesive message that communicates your product's unique value proposition – the primary reason customers should prefer your product over alternatives. This message is disseminated across multiple channels, including product name, logo, slogan, packaging, website, and advertising. Effective product positioning helps establish a strong brand identity and influences customer purchasing decisions.

- Product positioning involves strategically defining how your product fits into the market and how it is perceived by customers relative to competitors. - It's about communicating the unique value and benefits of your product to target audiences, establishing its place in the customer's mind. - Successful product positioning clarifies the product's distinct advantages, helping to attract and retain customers by aligning with their needs and preferences.

Product positioning is crafting your product's unique spot in the market and in customers' minds 🎯. It's about clarity, relevance, and differentiation. Think Tesla's luxury yet eco-friendly positioning or Spotify's personalization in streaming music. Use #MarketFit #BrandIdentity to communicate your product's unique benefits and why it's the best choice for your target audience. Effective positioning involves storytelling that resonates, making your product not just a choice, but the choice. Examples like creating user personas or leveraging unique selling propositions (USPs) are key. 🚀✨

Product positioning is how you communicate your product's unique value to your target market in a way that resonates with them. It involves crafting a clear message that defines your product’s place in the market and in the minds of your customers.

Keeping product at the centre of your company, will led to company growth, because that helps with offering customer better service and product offering around the product it self.

Product positioning refers to the strategic process of establishing a distinct image or perception of a product in the minds of target customers relative to competing alternatives in the market. It involves defining how a product is perceived by customers in terms of its unique features, benefits, and attributes, as well as its place within the competitive landscape. Product positioning is achieved by emphasizing certain key characteristics or qualities of the product that differentiate it from others and address the specific needs or preferences of the target market. This positioning is often communicated through marketing messages, branding, packaging, pricing, and other elements of the marketing mix.

Conducting market research for positioning and differentiation involves a systematic approach. Start by identifying your target audience and understanding their needs, preferences and pain points through surveys, interviews and focus groups. Analyze competitors to identify gaps and opportunities by reviewing the their offerings, marketing strategies and customer feedback. Utilize data analytics to gather insights from customer behaviors and market trends. This comprehensive understanding lays the groundwork for crafting strategies that truly resonates with your target market.

Before differentiating and positioning your product, thorough market understanding is crucial. Market research involves gathering and analyzing data to discern market size, growth, and trends, as well as the preferences, behaviors, and pain points of target customers. Additionally, it entails assessing competitors' strengths, weaknesses, opportunities, and threats. Market research methods encompass secondary data analysis, surveys, interviews, focus groups, observation, and experiments. Such research aids in gauging potential product demand and understanding competitors' differentiation and positioning strategies.

Leverage new trends for conducting market research: 1. Big Data Analytics: Gathering and analyzing data from multiple sources, including social media, customer reviews, and industry reports. This will help in understanding the market dynamics and consumer behavior. 2. Voice of the Customer (VoC) Analysis: Conducting comprehensive VoC analysis through surveys, interviews, and sentiment analysis tools allows us to capture customer sentiments, pain points, and expectations. 3. Predictive Analytics: Forecasting market trends for proactive decision-making. 4. Customer Journey Mapping: Identifying pain points for product differentiation. 5. Competitive Intelligence: Understanding competitor strategies for effective positioning.

Conducting market research for product differentiation and positioning involves defining objectives, understanding the target market, gathering data from primary and secondary sources, analyzing findings, identifying unique selling propositions (USPs), and developing a positioning strategy. Crafting compelling messaging, branding, and marketing tactics tailored to the target audience is crucial. Testing and refining the strategy based on customer feedback ensure effective differentiation and positioning in the marketplace.

1. Know Your Audience: *Who: Demographics & Psychographics *What: Needs & Aspirations *How: Search & Purchase Behaviors *Action: Research & understand your ideal customer. 2. Explore & Analyze: *Market Data: Trends & Growth *Customer Insights: Surveys & Interviews *Competitor Analysis: Offerings & Weaknesses *Action: Gather data to identify opportunities. 3. Craft Your Strategy: *USP: What makes you unique? *Positioning: Clear message to target audience *Differentiation: Stand out from competitors *Action: Develop a winning plan based on insights.

Conducting market research for product differentiation and positioning involves gathering insights on customer needs, competitor strategies, and market trends. Use surveys, focus groups, and competitor analysis to uncover gaps in the market. For example, if research reveals that consumers in the smartphone market are frustrated with short battery life, you could focus on developing a phone with a significantly longer battery life than competitors, positioning your product as the best choice for heavy users and travelers.

To address common mistakes in market research for product differentiation and positioning, consider these strategies: 1) Embrace Qualitative Insights: Balance quantitative data with qualitative research, such as interviews or focus groups, to gain a deeper understanding of customer attitudes, motivations, and behaviors. This approach can uncover insights that numbers alone cannot provide. 2) Narrow Your Focus: Instead of trying to appeal to everyone, target a specific customer segment. This helps sharpen your value proposition and makes it easier to differentiate and position your product effectively in the market.

- Utilize surveys, interviews, and focus groups to gather direct feedback from current and potential customers about their needs, preferences, and perceptions of your product versus competitors. - Analyze market data, industry reports, and competitor offerings to identify gaps and opportunities for differentiation. - Conduct user testing with prototypes or beta versions of your product, observing how different demographics interact with and perceive its unique features.

Deep market research is the first step to truly differentiate your product. Understand not just your customers, but their unmet needs. What do they long for that they aren't even aware of yet? This insight is gold. Your competitors? They're not just other companies. They're benchmarks for where you can leapfrog, innovate, and truly stand out. But differentiation isn't enough. To foster loyalty, make your customers feel seen and heard. Tailor experiences, anticipate their needs, and always, always listen. In a sea of products, be the lighthouse that guides your customers to exactly where they need to be. That's how you not only differentiate but also build a loyal community around your brand.

Conducting market research for product differentiation and positioning requires a mix of quantitative and qualitative analysis 📊🔍. Start with surveys and focus groups to understand customer needs and pain points. Analyze competitors to identify gaps and opportunities. #MarketInsight #CompetitiveAnalysis Leverage social media for real-time feedback and trends. Tools like Google Analytics and social listening platforms can unveil valuable insights. For example, discovering a niche market overlooked by competitors or unique usage patterns can guide your differentiation and positioning strategy. Dive deep into data, but listen to the stories behind the numbers. 🎯💡

There are three key elements to this: user feedback, awareness of emerging technology, and competitor analysis. Traditional user research involves talking to users or ethnogrpahic studies and refining a value proposition canvas. While this is of benefit, newer approaches involve using community roadmaps, where users can contribute and vote on roadmap items. Keeping up with upcoming trends involves observing how similar challenges are addressed in different industries or contexts. Competitor research is crucial. It's important to keep track of the features introduced by newer competitors. Lastly, agility is paramount. Products that aim to differentiate must adapt quickly, while preserving the features that users already appreciate.

Creating a product differentiation strategy involves thorough market research to identify customer needs and competitors' offerings. Define unique selling propositions (USPs) that set your product apart and develop a compelling value proposition. Tailor messaging, branding, and marketing materials to resonate with your target audience. Leverage various elements of the marketing mix and continuously monitor market trends and customer feedback to refine and adapt your strategy for sustained competitive advantage.

- Analyze your target market to identify gaps or unmet needs that your product can uniquely address, guiding the foundation of your differentiation strategy. - Highlight the unique features, benefits, or value that your product offers, emphasizing what sets it apart from competitors. - Develop a positioning statement that clearly articulates your product’s unique value to the target audience, ensuring it resonates and differentiates in the market.

I found the visualizations from _Blue Ocean Strategy_ to be the best for visualizing the multiple competitors in a market, in terms of the potential differentiation (and jockeying) around the different problems to be solved for customers. But differentiation is different from "better at..." so really, the focus is on identifying a subset of customers in the market, who have a unique problem (or unique definition of acceptability of solutions) which is unaddressed by the competitive product set.

Crafting a differentiating product strategy starts with a deep dive into what makes your product unique. Identify the features or services that sets your product apart from competitors. Next, focus on the value these unique aspects bring to customers, such as solving a problem more efficiently, providing a superior experience or offering better quality. Then, communicate this uniqueness effectively through marketing messages that highlights these benefits. Remember that the goal is to make sure that your target audience not only understands but also values the unique attributes of the product.

With the product led strategy , your can keep product and customer at the centre of any thing and every thing you do! For customer, Loyalty comes from exceeding expectations and building trust. By providing accurate, helpful, and personalized interactions, I hope to earn users' repeat engagement and positive recommendations.

Differentiating your product is more than just features; it's about creating unique value that resonates. First, truly understand your customer. Dive deep into their needs, desires, and pain points. What can you offer that no one else does? Innovation is key, but so is clarity. Make sure your unique selling points are not just different, but clearly communicated and easily understood. Build on the emotional connection. Customers stay loyal to brands that make them feel understood and valued. Finally, keep evolving. Customer needs change, and so should your differentiation strategy. Stay ahead by continuously listening and adapting. Differentiate with purpose, and loyalty will follow.

Develop a product differentiation strategy by: Identifying your unique selling points and competitive advantages. 1. Highlighting key features or benefits that distinguish your product from competitors. 2. Tailoring your messaging to emphasize these unique aspects and appeal to your target audience's preferences and pain points.

The product vision for differentiation must include the competitor research and comparison. "We are going to win in X, unlike competitors A, B and C, by doing Y and Z" is a starting point to your vision template. The research needed must be deep. You will need to interview users of the competition to understand the product they offer and what are you going to differently to be a valuable better and different alternative.

My approach is built around the belief that our product simplifies what others complicate, so I try to make sure to emphasize its ease of use. That’s what makes it unique, and that’s why people will want to buy it. In today's world, complexity can be overwhelming for anyone, so adding simplicity & convenience to your product is vital in order to set you above the competition. Take a step back and identify the core problem your product solves uniquely well. Once you've determined what that simplicity looks like, ask yourself ‘What simplicity & convenience can your product offer in a complex world?

To create a product positioning strategy, begin by defining the unique value proposition of your product. Understand who your target customers are and what they truly value. Next, analyze how your competitors are positioning their products and identify a space in the market where your product can uniquely stand out. Craft a positioning statement that succinctly communicates the unique benefits of your product to your target audience. This statement should guide all marketing communications to ensure consistency in how your product is perceived.

To create a product positioning strategy, pinpoint the unique value your product offers and communicate it in a way that resonates with your target audience. For example, if your software offers unparalleled data security, position it as the safest choice for businesses handling sensitive information. Highlight specific features, like end-to-end encryption, in your messaging to emphasize this unique selling proposition. This focused approach ensures your product stands out to customers for whom security is a top priority, effectively differentiating it in a crowded market.

Creating a product positioning strategy is like crafting a roadmap to guide your product to its destination. You start by understanding your customers' journey and needs, mapping out where your product fits in the market landscape. Then, you pave the way with evidence-backed features and benefits that set your product apart. It's like laying down milestones that highlight why customers should choose your offering. Tools such as positioning maps act like GPS, showing you the route and helping you navigate through competitor territory. And just as you regularly update your GPS for real-time information, you continuously refine your strategy to stay on course and reach your destination successfully.

Creating a product positioning strategy means defining how you want your product to be perceived in the minds of your target customers relative to your competitors. 1. Clearly define your target audience - like you find out the demographics, preferences, behavior's and needs. You have to create your positioning strategy to address the specific concerns and desires of this group. 2. Conduct Market Research - Find details about your competitors, look for market trends, customer perceptions. Identify the gap, how can your product fill that gap, identify your unique selling proposition (USP). 3. Determine Product's USP - like what are the unique features, benefits or attributes that set your product apart from competitors.

Para crear un posicionamiento diferencial de producto hay que comprender profundamente quien es tu audiencia y tu cliente objetivo. Es por ello, que es tan importante el proceso de discovery para identificar el problema y la necesidad a satisfacer y por ende la solución que tu producto podría entregarles. Aquí es donde juega el papel fundamental que visión le daremos a nuestro producto, colocando siempre al cliente como el centro de la estrategia. Esto implica resaltar los beneficios y características del producto que resuelven directamente los problemas de los clientes y satisfacen sus necesidades. Por último, y no menos importante, la estrategía debe ser ágil y adaptarse continuamente al feedback que el cliente nos da.

Understand the customer, highlight what's unique, craft a clear message. This ensures relevance, differentiation, & consistency in your marketing. Example: Target Audience: Busy professionals seeking healthy meal options. Unique Selling Point: Fresh, pre-portioned meal kits delivered to your doorstep. Positioning Statement: "Healthy eating made easy. [Your brand name] delivers delicious, convenient meal kits with fresh ingredients, perfect for busy lifestyles." Remember: Your positioning statement serves as a guiding light for all your marketing efforts. Ensure it resonates with your target audience, accurately reflects your product's value, and differentiates you from competitors.

Create a product positioning strategy by: 1. Defining your target market and understanding their needs, values, and perceptions. 2. Analyzing competitor positioning to identify opportunities for differentiation. 3. Crafting a positioning statement that clearly articulates your product's unique value proposition and how it addresses customer needs better than alternatives.

Para criar uma estratégia de posicionamento de produto, é fundamental definir claramente o público-alvo, identificar os atributos-chave do produto que podem ser valorizados, comunicar de forma consistente a proposta de valor e garantir que a experiência do cliente esteja alinhada com a imagem desejada.

Creating a robust product positioning strategy is crucial for success. Begin by understanding target customers and their needs, defining the market category, and identifying your product's unique benefits. Utilize tools like positioning maps and statements to clearly communicate your product's value proposition. Ensure alignment with customer perceptions and showcase evidence supporting your product's superiority. Regularly reassess and adjust the strategy to stay competitive and resonate with evolving market dynamics. Effective product positioning cultivates a distinctive image in customers' minds, fostering brand loyalty and driving market success.

Measuring and improving product differentiation and positioning involves continuous monitoring and analysis. Use customer feedback, surveys and market research to gauge how well your target audience perceives the unique value of your product. Monitor sales data, market share and customer loyalty to assess the effectiveness of your positioning strategy. Be prepared to iterate on your strategies based on this feedback. Regular competitor analysis is also crucial to stay ahead of trends and ensure your product remains distinct and relevant in the market.

Measuring and improving product differentiation and positioning is a continuous loop of feedback and refinement. We should closely monitor customer reviews and engagement metrics, using insights to tweak our messaging and offerings. A/B testing plays a crucial role, helping us fine-tune our approach based on real data.

Most often we rely upon Customer Feedback to gauge whether our product strategy is working as intended. This is undoubtedly effective, however, we should also focus on what the customer is not telling, that is insights that can be uncovered by customer behaviour. Instead of issuing a customer survey form, pick a few customers from across segments, and invite them to work with you. Watch them use your product live, and try to look for areas where you can innovate for fit gaps. For example, are all the features of your product being used as intended? If not, then there's room to optimise and add more clarity to your product strategy and thereby your product.

For Product Differentiation and positioning, you need to perform market research, gather requirement, analyze and organize information about your target market, competitors. List the objectives and set goals - 1. Identify your target market - define demographics, preferences, behavior's and needs. 2. Perform competitor analysis - understand their product, strengths, weakness, pricing, positioning etc. to identify their gap and opportunities. where we can stand out. 3. Perform SWOT Analysis - Strengths, Weakness, Threats and Opportunities, compare your product against your competitors, this will give you differentiation and potential threats. 4. Conduct Surveys to gather feedbacks.

Measure the effectiveness of your product differentiation and positioning strategies by: 1. Monitoring customer feedback, satisfaction levels, and brand perception. 2. Tracking key performance indicators (KPIs) such as market share, customer retention rates, and sales growth. 3. Conducting regular assessments of competitor positioning and market trends to identify areas for improvement.

**Brand Sweet Spot: Where Perception Meets Landscape **Your brand lives at the intersection of customer perception and the competitive landscape. **Customer Satisfaction: Do customers like your product? **Brand Uniqueness: Do they understand your differentiation strategy? **Market share is crucial, but understanding your position relative to competitors is even more important. **A/B testing goes beyond features: It lets you see how customers respond to your positioning messages. **Continuously gather feedback, conduct market research, and analyze competitors to refine your strategy. Stay relevant, stay ahead!

Effectively measuring and improving product differentiation and positioning is crucial for sustained success. Utilizing customer feedback and satisfaction surveys provides invaluable insights into customer perception. Monitoring customer retention and loyalty rates gauges how well the product addresses their needs. Analyzing market share and growth rates assesses competitive performance, while tracking conversion and revenue rates evaluates profitability. Techniques like A/B testing, customer segmentation, and value proposition testing can fine-tune strategies. Continuous product innovation ensures relevance in a dynamic market.

There are numerous ways to differentiate a product, including its values, packaging, market, and distribution channels. Identifying the right combination is key in the early stages of a product's life to gain traction and increase the chances of success. To do so: do customer research and competitor analysis.

This is a question with many answers. But if we want to focus on differentiation and loyalty, which leads customer retention, then we need to have a few things: -Product needs to be unique in the market. This may not have to be an entirely product, but a combination of already existing products that became bigger than the sum of the parts. - Product needs to cater to each customer preferences, evolve alongside customer feedback. It cannot stay stagnant, otherwise Customers will move on. - Product needs to reward customer loyalty, for example, giving extra service or bonuses

To differentiate your product and increase customer loyalty, consider: 1. Unique features and benefits that solve specific customer problems. 2. Personalization and customization options to meet individual needs. 3. Exceptional customer service and support. 4. Building a strong brand identity and community. 5. Offering value-added services, such as education or consulting. 6. Regular updates and improvements based on customer feedback. 7. Rewards and loyalty programs that recognize and reward customer loyalty. 8. Creating an emotional connection with customers through storytelling and shared values.

In product management, differentiation and loyalty go hand-in-hand: Differentiation: • Identify customer needs: Listen to user feedback and identify unmet needs or pain points. • Solve a unique problem: Offer a solution missing in the market or significantly improve existing solutions. • Focus on user experience: Design a product that's intuitive, enjoyable, and exceeds expectations. Loyalty: • Build genuine relationships: Engage with users, understand their evolving needs, and respond to feedback. • Deliver consistent value: Ensure your product continuously provides benefits and solves user problems effectively. • Reward and recognize: Implement loyalty programs or features that show appreciation for user engagement and feedback.

Differentiate your product and boost customer loyalty by focusing on unique value propositions and exceptional customer experiences. For instance, offering personalized recommendations based on past purchases or preferences enhances the customer's shopping journey, fostering a sense of exclusivity and connection. Additionally, providing excellent customer support and implementing loyalty programs incentivizes repeat purchases and strengthens brand affinity. By consistently delivering value and memorable experiences, customers are more likely to remain loyal to your product.

Existing customers are overlooked as a source of recurring revenue. They already bought your product, created accounts, experienced your initial UI flows, read your emails and browsed your site. At this point they are invested on your brand and the cost to leave is higher than for brand new customer. Also it's cheaper to upsell them compared to the cost to acquire a new lead. You can differentiate your product in the e-commerce space by asking the following questions: How are you incentivizing 30d or 60d re-purchase? Are you recommending items in the same price point? How are you personalizing their next visit? Are you making them feel good about their purchase? Depending of your industry you can tailor your roadmap accordingly.

Well, we are in a world where I believe, credibility and trust has become a differentiating factor too. Establish trust and credibility with your customers by delivering on your promises,maintaing consistent quality and transparency by encouraging customer reviews and testimonials to showcase your reliability. A well engaged and informed customer who's feedbacks are not just listened but are worked upon,will not only create for you a loyal customer base, but also could help with creating a base for the company to innovate and launch new successful product into the market.